According to The Block, John Linden, CEO of Web3 game development company Mythical Games, said that since the start of the NFL season, the number of users, revenue and retention rate of its blockchain game NFL Rivals have increased, and the number of registered users has approached 3 million.

Linden said that both Apple and Google have approved early versions of the NFL Rivals in-game market, where players can trade NFTs like official player cards. This means that the two technology giants are looking to improve the player's gaming experience, which is "significant."

Mythical Games is now working on the second phase, which, when completed, will allow players to sell game assets in the game through a "credit system." Linden added that the third phase will involve the launch of the entire marketplace. It is reported that the company is currently aiming to raise another $38 million.