What is Binance Square influencer certification?

Binance Square provides influencer certification marks for individuals or brand accounts with verified identities, displayed in the lower right corner of the avatar, helping users make more informed decisions about whom to follow and engage with. It's still very important to continuously conduct self-research (DYOR) and report suspicious content to ensure that what you follow are real creators willing to share valuable insights.


Label Type:

  • Black checkmark: Binance official account

  • Gold checkmark: Key Opinion Leaders (KOL), media, institutions, or well-known individuals

Requirements for influencer certification application


General Guidelines

  • Reputation: Comply with Binance Square community guidelines and terms of use. Violation records may lead to the revocation of certification and a retention period of one quarter for observation.

  • Authenticity: Must complete Binance account identity verification (KYC).

  • Activity: Must remain active on Binance Square and regularly publish content.

Requirements for different types of accounts

  • KOL (Key Opinion Leader)

    • Square fans ≥ 30,000 and maintain a quarterly active healthy status.

    • Activity Standard:

      • This quarter's cumulative views ≥ 300K, or

      • Content mining transaction amount ≥ 1M USD equivalent.

  • Media Company

    • Reputable media companies that actively publish news, blogs, analysis, or report content.

    • Additional information may be required to verify identity.

    • After certification, you can align the square nickname with the company name.

  • Business/Investment Company

    • Cryptocurrency, Web3, fintech, or traditional tech companies, funds, market analysis platforms, etc.

    • Identity verification information is required; after certification, the nickname can align with the company name.

  • Project Party

    • Project parties that have been launched on Binance are eligible to apply for certification.

    • Identity verification information is required; after certification, the nickname can align with the company name.


How to Apply

  • KOL self-application method:

    • Personal homepage → Edit → Apply now

  • Once the application is successful, you can obtain influencer certification, and other users can also directly access the application page through the link.


  • Well-known individuals such as media, business/investment companies, project parties, etc.:

    • We reserve the right to invite project parties, media, and other well-known individuals who continuously publish crypto-related content to have Binance Square influencer certification. Certification will be strictly reviewed according to platform standards, and the final approval rights belong to the platform.

    • Institutions can send applications via the official email square@binance.com and provide:

      • Company name, Binance UID, nature of business

      • Social media account or official website link

      • Contact person's name, email, and contact information (Telegram, WeChat, etc.)

Benefits of Certification Mark

  • Display certification mark on personal profile

  • Chance to receive limited Binance merchandise

  • Priority experience of new features on Binance Square

  • Search priority ranking, recommendation priority display

Become a certified influencer, enhance your influence, and gain more exclusive rights!