Hong Kong-based Meitu, known for its investments in cryptocurrencies, has announced a strategic shift away from digital assets such as Bitcoin and Ethereum. The company's growth is now driven primarily by its artificial intelligence (AI) business.

Kang Itzun, Meitu's senior investor relations manager, confirmed that the company is no longer focusing on buying and holding digital assets and may consider selling them in the future.

Meitu's strategic focus is now on video production and AI. In early October 2023, the company unveiled its AI Vision solutions venture, MiracleVision 3.0.