Chinese government-owned English-language newspaper China Daily is taking a bold step into the digital future by announcing its plan to launch its own metaverse and non-fungible tokens (NFTs) platform.

With a budget of 2.813 million yuan (approximately $390,000), the media seeks to find a contractor capable of designing this innovative platform which, according to the announcement, aims to "improve the spread of the influence of Chinese civilization" through Emerging technologies.

China Daily's initiative reflects the growing convergence between blockchain technology and media. By embracing the metaverse, virtual and augmented reality, along with NFTs, China Daily is exploring innovative ways to connect with its audience and spread its message.

This foray into the digital space can also be seen as an attempt to stay relevant in an era where news and information increasingly flows through online platforms.

The challenge for China Daily will be to ensure that this platform meets the expectations of its audience and stays within the ongoing regulatory restrictions in China.

While the Chinese government has banned cryptocurrency transactions, the creation of NFTs and the use of blockchain technology are still possible in the country, albeit under strict scrutiny. This raises the question of how China Daily will navigate this regulatory challenge as it moves forward with its ambitious venture.

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