According to GenAI New World, AI marketing solution provider Pixis recently received $85 million in financing. The financing was led by Touring Capital, with participation from Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures. In addition to strengthening Pixis' AI capabilities, this financing will also help them accelerate their global business and invest in an AI-driven creative studio. After completing this financing, Pixis' total financing amount reached $209 million.
It is reported that Pixis was founded in 2020 and focuses on providing brands with solutions for enhanced performance marketing. Pixis has developed accessible artificial intelligence technologies that can benefit growth marketing and has a rich product suite including positioning, in-flight performance optimization, and generative AI capabilities.
