Author: flumen

Twitter:@Tocentreless

On October 1, Migu Video’s Sina Weibo account posted on the Sina Weibo platform that China Mobile Migu’s first NFT is here! The first NFT launched by Meelier, a Web 3 product under China Mobile Migu, has started whitelist pre-sale and will be officially released globally on October 12.

This NFT is based on the characters in the popular mobile game "Panda Cafe" and is developed through the "new scene + new technology + new narrative" approach. Meelier will be sold on OpenSea in the form of a blind box, with a global limited edition of 2,000 and multiple gameplay and user rights.

On Meelier's official website, Migu brand introduction states that the "Migu" brand first appeared in the "Wireless Music Migu Club" held by China Mobile in 2008, and has since become a digital entertainment brand under China Mobile. In 2014, Migu Culture Technology Co., Ltd. was officially established and became the sole operating entity of China Mobile's music, video, reading, game, and animation digital business sectors. It consists of Migu Music, Migu Video, and Migu Digital Media. Migu Interactive Entertainment and Migu Animation have a total of five subsidiaries, providing video, music, digital reading and other services. Migu also cooperates with copyright holders such as CCTV, Suning, and iQiyi to provide one-stop services through its own platform.

The Meelier Milo series is Migu's first NFT series in China Mobile. According to the official website, Meelier Milo NFT combines various rights and interests through blockchain technology. "Through the seamless combination of blockchain technology and innovative content, (NFT) will completely change traditional digital entertainment, thereby creating a new realm of digital experience and value exchange channels. We are committed to creating an immersive and trend-setting digital cultural ecosystem while pioneering innovative applications of digital assets. As the first NFT series in China Mobile's Migu Metaverse ecosystem, this series marks our commitment to exploring unknown areas of the digital space and providing users with unparalleled value."

What is Migu’s vision?

China Mobile Migu issued its first NFT, a move that made the industry both excited and unexpected. What made people excited was that as an entertainment ecosystem IP, Migu issued NFTs in line with the trend of social and technological development; what was unexpected was that China Mobile, as a state-owned enterprise, was able to participate in the forefront of the market, which was unexpected.

What does Migu want to do by testing the waters of NFT? What is the Migu Metaverse?

On the afternoon of November 2, 2021, the 2021 China Mobile Global Partner Conference Product Innovation and Integration Conference with the theme of "Cloud Excitement, Co-creating Digital and Intelligent Life" was held in Guangzhou. Liu Xin, general manager of China Mobile Migu Company, shared the MIGU metaverse evolution roadmap with the theme of "Take the 5G Information High-speed Rail to Accelerate the Journey to the Metaverse". He said that as a professional company responsible for digital content production under China Mobile, Migu has made some explorations and attempts on the road to the metaverse based on the computing power network, and has gradually outlined the MIGU evolution roadmap for the metaverse.

Based on the new Gamified interaction engine, Migu has created an immersive social connection for the metaverse. By creating different software and hardware environments such as ultra-high-definition video, VR, AR, video ringtones, and smart cockpits, it has spawned a new way of socializing, enabling connections between people, people and things, and things and things, meeting higher-level social needs, respect, and self-realization.

Liu Xin stated at the meeting that in accordance with the Metaverse evolution roadmap, Migu will continue to focus on the five major directions of ultra-high-definition video, video ringtones, cloud games, cloud VR, and cloud AR, and invest more resources to continue to deepen the four major areas of "5G+MSC", "5G+video ringtones", "5G+cloud games", and "5G+XR", further improve the overall development level of the industry, and expand the 5G+featured application industry cake.

At the conference, Migu released Nreal Air, a lightweight consumer-grade augmented reality glasses developed in cooperation with augmented reality technology company Nreal.

"In the future, in addition to the above two scenarios (sports and games), China Mobile Migu Company will continue to create immersive content experience for AR glasses, promote the ARization of modern social life, and gradually realize the life experience of AR glasses anytime and anywhere, becoming an important entrance for exploring the metaverse." Liu Xin said.

Conclusion

Migu’s launch of NFT is a refreshing thing for the industry. In addition, Migu Meelier Milo NFT chose Opensea, the largest foreign NFT sales platform based on the Ethereum public chain, instead of choosing the alliance chain like domestic digital collectibles companies. From the difference in platform selection, we can see that Migu has a clear understanding of both NFT and digital collectibles. This difference also makes people look forward to Migu’s next move.