Xsolla, a global video game commerce company, reveals that 40 of the top 100 mobile games have launched their Web Shop using Xsolla's solution, indicating a growing trend of multiplatform operations in the mobile gaming industry. Xsolla has helped 151 games launch Web Shops in 2023, reflecting the industry's shift towards cross-platform integration.

Kirill Tokarev, CEO of 80.lv, highlights the increasing need for a connective platform in the gaming industry, providing equal opportunities for gaming and porting studios. Xsolla's commitment to exploring new markets and enhancing the onboarding experience enables mobile games to expand their user base.

Integrating specialized payment platforms like Xsolla can save developers up to 30% of their operational time, allowing them to allocate more resources towards enhancing game features and user experience. This partnership streamlines business operations and contributes to higher-quality gaming experiences for end-users.

Chris Hewish, CEO of Xsolla, emphasizes the importance of a unified cross-platform strategy, particularly in light of recent privacy changes such as the Identifier for Advertisers (IDFA), App Tracking Transparency (ATT), and the upcoming crackdown on Fingerprinting. Adhering to the rules while using Web Shops is crucial for developers to broaden their user bases and enrich gaming experiences across platforms.