Creating a sustainable career as an independent musician is not easy. Competition is fierce, support is hard to come by, and making ends meet without the financial backing of a major label is an uphill battle. But for those who can build a loyal fan base, it can provide complete freedom of creative control.
Technology has long proven to be a potential friend to musicians willing to embrace it, and NFTs are the latest innovation that many tech-savvy artists are starting to incorporate into their careers. But NFTs remain controversial and experimental, especially among the mainstream, and music NFTs are still relatively niche.
American singer Vrit, who has managed to maintain a successful career experimenting with NFTs, has racked up hundreds of millions of streams without record label support since releasing her debut single Strange Enough in 2014.
Vrit continues to leverage the Web3 community and sell master rights to music by issuing NFTs to concert attendees and chunking song royalty revenues on the blockchain.
Stating that Web3 is a double-edged sword in the music career, Vrit thinks that artists should diversify their income sources and marketing strategies and not think that the hype surrounding NFTs in particular will last forever.
Vrit thinks that not every fan wants to join the Web3 journey and that this is acceptable. When he started experimenting with NFTs, he emphasized that he was just experimenting with the technology.
Vrit actively encouraged his fans not to join him. “Do not participate unless you are fully educated on the subject and willing to assume the risks,” he said.
Technology has long proven to be a potential friend to musicians willing to embrace it, and NFTs are the latest innovation that many tech-savvy artists are starting to incorporate into their careers. But NFTs remain controversial and experimental, especially among the mainstream, and music NFTs are still relatively niche.
American singer Vrit, who has managed to maintain a successful career experimenting with NFTs, has racked up hundreds of millions of streams without record label support since releasing her debut single Strange Enough in 2014.
Vrit continues to leverage the Web3 community and sell master rights to music by issuing NFTs to concert attendees and chunking song royalty revenues on the blockchain.
Stating that Web3 is a double-edged sword in the music career, Vrit thinks that artists should diversify their income sources and marketing strategies and not think that the hype surrounding NFTs in particular will last forever.
Vrit thinks that not every fan wants to join the Web3 journey and that this is acceptable. When he started experimenting with NFTs, he emphasized that he was just experimenting with the technology.
Vrit actively encouraged his fans not to join him. “Do not participate unless you are fully educated on the subject and willing to assume the risks,” he said.