The cryptocurrency industry was taken by surprise when He Yi, a former host at Travel Satellite TV, ventured into this male-dominated world and earned the title of the "No. 1 Lady in the Cryptocurrency Circle." He Yi's fascination with Bitcoin began at a private party where she met Xu Mingxing. Unlike many at the time, she saw Bitcoin as a revolutionary vehicle for value transfer, complementing the internet's role in information flow, leading her to dive into the digital currency market.
He Yi joined OKCoin, where she adeptly handled a public relations crisis, showcased OKCoin in Times Square, and recruited Zhao Changpeng as CTO, forming the influential OKCoin trio. However, as tensions rose between Xu Mingxing and Zhao Changpeng, He Yi chose to step away quietly. Years later, Zhao Changpeng invited her to join Binance, leading to speculation that she preferred his leadership style over Xu's strict approach.
On September 4, 2017, China's crackdown on ICOs caused turmoil in the cryptocurrency market, with many platforms closing and altcoin prices plummeting. In this chaos, Binance, under Zhao's leadership, quickly captured the international market, asserting its dominance alongside Huobi and OKEX. Through the LaunchPad platform, He Yi and Justin Sun launched successful projects like BitTorrent (BTT) and Fetch.AI (FET), solidifying Binance's position globally.
Binance's IEOs redefined ICO financing, providing a structured approach where the platform screened and guided projects, instilling confidence in the market. This strategy attracted both investors and project creators, ensuring profitability for early adopters while sidestepping the secondary market's volatility. Zhao Changpeng's strategic and inclusive leadership, coupled with He Yi's expertise, has positioned Binance at the forefront of the cryptocurrency revolution, with the industry eagerly watching their continued ascent.
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