The event will be the first of its kind in Latin America to enable payment with crypto, through Binance Pay, both for tickets and for purchases made at the event.
Binance, the world's leading blockchain and cryptocurrency infrastructure provider, announces that Binance Pay will be the official payment method of the Cordillera Festival, the annual event where Latin rock is experienced at its best and Latin American bands come together in Bogotá.
This year, the Cordillera will be the first fully cashless festival in Latin America that will enable crypto payment with Binance Pay, for the purchase of tickets, food, drinks and other services, both online and on site, during the two days of the event, which It will be held on September 23 and 24, in Simón Bolívar Park.
"Binance means evolution, avant-garde, technology. The link with the Cordillera Festival means that live entertainment reaches another level. It is inclusive, versatile and adapts to what attendees and fans need," commented Luz Ángela Castro, director of Ocesa Colombia.
For his part, Daniel Acosta, general manager of Binance for Colombia, Central America and the Caribbean, commented on this initiative: “Committed to the development of the crypto industry and bringing its benefits closer to the daily lives of Colombians, at Binance we celebrate “This partnership with the Cordillera Festival, which will allow us to bring innovation in a tangible way through Binance Pay, to the thousands of music lovers who gather every year at this emblematic music event in Bogotá.”
In this edition, Binance will offer an exclusive 10% discount for the first 200 users who purchase their tickets with Binance Pay. In addition, there will be rest areas, cashless recharge areas and activities to earn official swag, for all Binance users. Those who use Binance Pay to recharge their handles will also have exclusive benefits in bars.
The Cordillera Festival, which this year expects the participation of more than 60,000 people, is a musical and cultural event that takes place annually and has become one of the most prominent gatherings of Latin American sounds on the continent. It is a festival that celebrates the diversity and richness of Latin American music, bringing together renowned artists and emerging promises on an emblematic stage.