According to the Daily Planet, Yuga Labs CEO Daniel Alegre announced on X platform (formerly Twitter) that Michael Ghory has been appointed as Vice President of Apparel and Lifestyle, responsible for Yuga Labs' global expansion, including overall design strategy, creative direction and the launch of high-quality product lines. Michael Ghory has served as Global Product Marketing Director of light luxury brand COACH, Global Marketing Director of Nike and Fashion Channel Director of Adidas.