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[Replay] ๐๏ธ Rachel Conlan - Square AMA (Binance Africa Month)
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The guy from Crypto.com, who has been the CMO for six years, is finally stepping down; Steven is leaving next month. One of his most aggressive moves was dropping over $1 billion on sponsorships, even renaming the Lakers' home arena, effectively pushing an app into a global brand.
From a fundamental standpoint, this personnel shift might signal the end of the 'crazy money-spending era' at major exchanges. The narrative has shifted; the market now values compliance and real business logic over whoโs logo is plastered on arena floors. The top-tier traffic bought with that $1 billion has pretty much peaked, and now it's up to the new team to convert that traffic into loyal users. Brand inertia is still there, but the marginal returns from throwing cash at user acquisition are clearly diminishing.
๐ #Crypto #CEX #CMO $CROSS
From a fundamental standpoint, this personnel shift might signal the end of the 'crazy money-spending era' at major exchanges. The narrative has shifted; the market now values compliance and real business logic over whoโs logo is plastered on arena floors. The top-tier traffic bought with that $1 billion has pretty much peaked, and now it's up to the new team to convert that traffic into loyal users. Brand inertia is still there, but the marginal returns from throwing cash at user acquisition are clearly diminishing.
๐ #Crypto #CEX #CMO $CROSS
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