I have a friend in Web3 who went to Dubai last year to expand his market. Before he left, he was pumped and posted a screenshot of a business class ticket from a certain airline with the caption: "New journey, see you in Dubai."
Three days later he posted: "Dubai is great, but renting an office is super expensive."
One week later: "Hiring in Dubai is tough, I applied to three platforms, and the resumes I received are fewer than the hairs on my head - and I’m already balding."
One month later: "Guys, does anyone know someone in Dubai doing operations? Urgent, waiting online."
Three months later, he came back.
His social media was quiet for a long time.