The Sandbox announces partnership with SM Brand Marketing
Hassan Maishera - Cryptowisser
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The Sandbox team announced yesterday via Twitter that it has partnered with SM Brand Marketing, a subsidiary of a South Korean entertainment company SM Entertainment (SM).
The two entities will work together to create build a Play2Create (P2C) ecosystem in The Sandbox. The partnership will produce NFT goods based on their IP, bring a Play2Create (P2C) ecosystem to the metaverse and some other perks.
The Sandbox is a virtual world built on the Ethereum blockchain, where players can build, own, and monetize their gaming experiences. SAND has lost nearly 16% in the last 24 hours and currently trades at $2.74 per token.
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