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YouTube to explore NFT features for creators - CEO

2022-01-25 14:26
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Video-sharing platform YouTube is exploring the addition of non-fungible token (NFT) features for its video creators, its CEO said in a letter to its broadcasters on Tuesday.
“We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube,” CEO Susan Wojcicki wrote in a letter, according to a Bloomberg report.
The announcement marks Google's first foray into digital collectibles, and comes shortly after the company hired a former PayPal executive to oversee its payments services, which include cryptocurrencies.
The news also comes amid a push by social media rivals Twitter and Facebook-owner Meta into the NFT space. Meta is reportedly working on building an NFT marketplace for users, while Twitter rolled out a feature that lets users officially verify NFTs used for their profile pictures.
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