Samsung on Wednesday announced a partnership with Nifty Gateway, an NFT marketplace, to create the world’s first smart TV NFT platform. The NFT marketplace will be integrated into Samsung’s new line of smart TVs. The integration is already complete on all new models in the 2022 NEO QLED and QLED range.

Samsung has sold over 60 million smart TVs around the world, suggesting this could be a major boost for the NFT market.

In January, Samsung launched their own metaverse, My House.