Universal Music Group partners with NFT platform Curio
Multinational music corporation Universal Music Group (UMG) has partnered with Curio, an NFT platform for entertainment brands. They plan to launch NFT projects from UMG’s record labels, operating companies, and recording artists.
After its launch in 2020, Curio dropped its first NFTs in February of last year. The company has released over 75,000 NFTs with entertainment brands since its inception.
Following the UMG’s non-fungible token (NFT) metaverse music group project featuring four Bored Ape Yacht Club (BAYC) NFTs, the music-based entertainment company revealed its new partnership with Curio.
According to UMG’s announcement, Curio will be used to bolster “future NFT projects from its unrivalled roster of global artists and labels, providing greater scalability and flexibility to issue authentic fan-orientated collectibles, carefully curated for each project.”
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