In an effort to boost metaverse gaming, Animoca Brands has announced its acquisition of Azarus, a pioneering platform in blockchain-based game streaming. The move is designed to incorporate Azarus's innovative technology into Animoca Brands' portfolio to improve the streaming capabilities of Web3 games. The transaction price for acquiring a majority stake in Azarus has not been disclosed.
Animoca Brands, which has made significant investments in multiple Web3 game companies, is eager to reinforce its standing as a major player in the rapidly evolving Web3 space. The strategic acquisition helps align Animoca Brands' broader objective of utilizing Web3 technology to establish an economy that is powered by players, where creators, gamers, and streamers have control over their digital property rights.
The merger of Azarus's expertise in blockchain-enabled game streaming and Animoca Brands' proficiency in creating and publishing digital games is expected to significantly contribute to this goal.
Aiming to turbocharge a significant shift in the gaming culture, where Web3 becomes the foundational layer of incentivization, Animoca Brands envisions Azarus's technology stellarly helping gamers. The technology will enable gamers to unlock new revenue streams, reward their audience, and motivate their followers. As a direct result of these incentives, viewers would potentially be able to generate revenue for their favorite creators, thus encouraging them to produce top-tier content.
Beyond its unparalleled capability to engage and incentivize audiences, Azarus presents a unique opportunity to increase measurable viewer traffic to off-stream destinations, such as brand properties, ecommerce platforms, or Web2 and Web3 games, in a more organic way.
