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Binance Selects TripleA as Global Cryptocurrency Payment Gateway


Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, announced today that it had selected TripleA as a Global Cryptocurrency Payment Gateway for Binance Pay. 

“We could not be more excited to announce TripleA as a strategic payment partner,” stated Pakning Luk, Regional Head of Business Development, Binance Pay. “This cements Binance Pay’s mission in providing businesses and consumers a contactless, borderless, and secure cryptocurrency payment experience.” 

Binance Pay is a contactless, borderless, and secure user-to-user cryptocurrency payment feature on the Binance App. With a strong user base exceeding 300 million, Binance Pay acts as the bridge between Binance and the retail world.

The partnership between Binance Pay and TripleA will open the doors to the exciting opportunities within the crypto and blockchain space for many merchants, including Novelship, one of Asia’s fastest-growing online marketplaces for limited-edition sneakers, streetwear, and collectibles. 

“At Novelship, it is in our DNA to constantly listen to our customers and provide them with an elevated shopping experience every time they shop with us. In a recent survey, an overwhelming number of our customers showed keen interest in paying using alternative assets such as cryptocurrency,” said Richard Xia, CEO of Novelship. “Thanks to TripleA and Binance Pay, we are able to stay agile, adopt new payment technologies, and meet our customers’ needs swiftly.”

Novelship is not the only retailer staying ahead of the crypto curve. Many brands recognize the rising interest amongst consumers in cryptocurrency and have started accepting crypto as a payment method this year.

“TripleA is seeing strong demand from businesses to offer crypto payments, which is of course driven by their consumers.” Eric Barbier, CEO and founder of TripleA, said. “We are pleased to work with Binance Pay and Novelship to satisfy this growing market need.” 

This announcement is part of Binance Pay’s ongoing efforts to make cryptocurrency payments accessible and convenient for users. 

About Binance Pay: 

Binance Pay is a contactless, borderless, and secure user-to-user cryptocurrency payment feature on the Binance App. Binance Pay allows users and merchants to send and receive crypto payments around the world without incurring special handling fees for using crypto.

About TripleA:

TripleA helps businesses increase their revenue by enabling crypto payments and payouts, giving them access to the spending power of the fast-growing 300m+ cryptocurrency users. With its white-label, easy setup, instant confirmation, locked-in exchange rate, real-time fiat conversion, and no chargeback crypto payment solution, TripleA meets the needs of many businesses. This includes e-commerce merchants, retailers, game providers, PSPs, fintech, marketplaces, and tech companies. The company is licensed by MAS, the Monetary Authority of Singapore (Singapore's Central Bank), allowing partners to operate in a fully compliant and regulated environment. To learn more, visit