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Binance Link Spotlight: How Entrepreneurs Leverage Binance to Grow Their Platforms


Since its inception in September 2019, the Binance Link Program has empowered 570 cleints across more than 30 countries to grow their own platforms through the power of Binance’s market-leading crypto exchange. 

The Binance Link Program offers many advantages to its clients:

Diversity. The Binance Link Program works with many kinds of businesses, including exchanges, trading bots, trading aggregators, digital wallets, trending software solutions, financial management custodians, payment channels, and more. We have also started offering the Binance Widget as a link solution for more online platforms.

Flexibility. Our link clients have access to a wide array of crypto trading and financial services, including spot, margin, and derivatives trading, as well as crypto savings offerings, liquid swap platforms, and referral programs.

Extensive Services. The Binance Linkprogram offers not only access to Binance’s crypto products but also support for more advanced client needs, such as upgraded crypto trading services, order-matching, account management, and API-powered settlement systems, among others.

Today, we are sharing stories from three of our link clients, who have benefited from the Binance Link Program’s diverse, personalized solutions that have helped them gain more business. 

Position yourself in the huge, growing crypto market. Join the Binance LinkProgram today.

CryptoPotato (Widget Link): “It was very natural for us to link with Binance.” is a major Bitcoin and crypto news platform, established in early 2016 as one of the first crypto-dedicated publications. The website started working with Binance as it wanted to offer its readers a way to buy crypto while visiting its platform.

“We defined UI/UX and trust as the most important keys for choosing our client. It was very natural that we would look to link with Binance on this,” said CryptoPotato. “When users recognize the Binance logo, they feel more confident using the service, even on a third-party platform.”

CryptoPotato currently features the Binance Widget, which allows users to buy crypto from Binance through third-party websites. The news platform’s owners say the widget satisfies its visitors' needs, and that they have high hopes for crypto in general in the future.

“We think this is just the beginning and the crypto space has a long way to go, as adoption is now only in its early stages. We are in the middle of this crazy 2020-2021 bull run, which will naturally drive a lot of newbies into the crypto space. It's crucial to guide them thoroughly since 'being your own bank' carries many risks,” CryptoPotato stated.

CScalp Development Team: “Binance is attentive to its link clients.”

CScalp is a free platform for professional scalping and intra-day trading, with more than 4,000 traders daily. These users make quick trades every day (often within minutes), have many monitors, and simultaneously track dozens of liquid instruments, such as stocks, futures, and cryptocurrencies.

When Binance Futures launched, the team behind CScalp saw it as an ideal instrument for its customers and moved quickly to join the Binance Link Program. As a result, they began attracting stock traders to crypto trading.

“We decided to become a Binance link client because we believed Binance was moving in the right direction. We thought Binance products would attract traders from stock exchanges, and we were right,” said Cscalp. “Previously, traders said cryptocurrency exchanges were not competitors to stock exchanges. That's changing now. Many users come to us because they want Binance.”

This year, CScalp's turnover on Binance grew to $1.2 billion per month. But beyond the numbers, CScalp appreciates the level of service Binance offers its link clients. “Many exchanges did not believe in our business model but Binance did and allowed us to participate in its Link Program and promotions. This is very important to us. We appreciate that Binance is attentive to its link clients, which is why we are with Binance,” the CScalp team said.

Moving forward, CScalp is planning to develop English-, Chinese-, and Spanish-speaking communities, expanding from its mainly Russian-speaking user base. The CScalp team is bullish about crypto this year, saying, “We look at the industry as scalpers. We are waiting for the mass tokenization of assets and the emergence of official digital currencies, which will bring new participants, new exchange instruments, and new capital to the market. Liquidity will grow and the profit of the entire market will increase, which means our user count will also increase.”

Cryptorg (Exchange Link): “We didn't even consider other options.”

Cryptorg is an automated trading platform that interacts with various cryptocurrency exchanges. It prides itself on being a convenient interface for creating and configuring trading bots. When it was looking for potential crypto exchanges to work with, Cryptorg identified Binance as an ideal client.

“Binance is the market leader in many ways. Strong liquidity is important to us, as well as the presence of futures trading and the possibility of Russian-language support. We found all this in Binance.”

With the help of the Binance Link Program, Cryptorg was able to develop new bots for Binance Futures, which were launched in September 2020. “This is our best development so far. You can even work in a semi-automatic mode or open orders manually, and the bot itself will rearrange the take profit,” said Cryptorg.

Cryptorg added: “We talked with Binance’s managers for a long time and shared various ideas. As soon as the opportunity to participate in the Link Program arose, we immediately submitted an application and it was approved. We then built the infrastructure and made new trading terminals for another half a year. Only then did the full-fledged work begin. We didn't even consider other options as we wanted to work with Binance.”

Start your link business now — apply here to be a Binance Link client and enjoy our new benefits system.