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The Weeknd x Binance: Special NFTs for Fans


Main Takeaways

  • The Weeknd’s After Hours Til Dawn Global Tour, presented by Binance, is the first global concert tour powered by Web3. 

  • We’re giving away official Souvenir NFTs to anyone who has bought tickets to The Weeknd’s Global Tour (restrictions based on residency apply).

  • In celebration of the partnership and in support of our commitment to giving back, Binance has donated $2 million and counting to The Weeknd’s World Food Programme-administered XO Humanitarian Fund.

Binance is proud to be partnering with innovative award-winning artist The Weeknd on his After Hours Til Dawn tour. In this article, we look at the special NFTs we’re working on with him and explain how the partnership is raising money for humanitarian causes.

The Weeknd is widely regarded as one of the most exciting and creative musical artists today. His last two studio albums — After Hours (2020) and Dawn FM (2022) — were hugely successful both critically and commercially, reaching top chart positions in over 10 countries. 

It’s already been a busy 2023 for The Weeknd. On March 3, he released a new album, Live At SoFi Stadium (2023), which was recorded as part of his ongoing After Hours Til Dawn Global Tour — presented by Binance!

We’re proud to be partnering with The Weeknd on his global tour and helping to introduce Web3 to his fans across the world. Thanks to Binance, concert goers can claim an official Souvenir NFT as a Web3-powered way to remember their concert experience and earn exclusive access to more of The Weeknd in future (restrictions based on residency apply). 

With 21 shows completed in North America, it’s time for the rest of the world to experience The Weeknd. Next up: 30 shows in Europe (June to August 2023), followed by 12 in Latin America (September to October 2023). 

Introducing The Weeknd’s Official Souvenir NFTs

If you have tickets to The Weeknd’s upcoming shows in Europe or Latin America, you will receive a code from Ticketmaster (restrictions based on residency apply), which you can use to get your hands on an official digital collectible.

Please note that at the time of writing (March 2023), codes will only be sent to fans going to the following shows on The Weeknd’s global tour:

Europe: Barcelona (Spain); Madrid (Spain); Brussels (Belgium); Horsens (Denmark); Milan (Italy); Oslo (Norway); Prague (Czech Republic); Stockholm (Sweden); Tallinn (Estonia); Warsaw (Poland).

Latin America: Bogotá (Colombia); Buenos Aires (Argentina); Guadalajara (Mexico); Mexico City (Mexico); Monterrey (Mexico); Lima (Peru); Rio de Janeiro (Brazil); Sao Paulo (Brazil).

Codes are being sent in batches, so if you qualify, but have not yet received yours, please be patient. It may be sent out closer to the date of your particular show.

The Weeknd’s Souvenir NFTs explained

If you’re new to crypto, you may be wondering what these Souvenir NFTs are all about. What is an NFT, anyway? Well, an NFT (non-fungible token) is a type of digital asset that’s unique and cannot be replaced by any other identical item. In short, they are tokens that represent the ownership or authenticity of a unique piece of digital content.

In the case of the Souvenir NFTs created by Binance in collaboration with The Weeknd, these tokens help fans make and preserve an official digital record of their attendance of the tour.

Essentially, it’s a 21st century version of keeping ticket stubs or physical concert stickers as memories. It can also be a fun and easy introduction to Web3 and blockchain tech, and unlock exclusive access to more of The Weeknd!  

The Weeknd’s forthcoming Tour NFTs

Additionally, Binance and The Weeknd are working on a special Tour NFT Collection. While the Souvenir NFTs are available only to fans attending the global tour in specific locations, the Tour NFTs are part of a separate collection, which will be made available for sale to fans and collectors alike (restrictions based on residency apply). 

This special collection will feature beautiful artwork and a number of surprises. This won’t be The Weeknd’s first foray into the world of digital collectibles — in fact, the musician previously sold one of his unreleased songs as an NFT.

The Weeknd’s Tour NFT Collection will drop later in 2023 — watch this space!

Raising Money for the XO Humanitarian Fund

Once the Tour NFT Collection drops, a percentage of sales will go to the XO Humanitarian Fund, started by The Weeknd and administered by the World Food Programme (WFP). A UN WFP Goodwill Ambassador, The Weeknd launched the XO Humanitarian Fund to feed millions on the brink of famine.

In celebration of Binance and The Weeknd’s partnership and in line with our commitment to giving back — as evidenced by, among other things, Binance Charity’s humanitarian work — we’re proud to share that we’ve already donated $2 million to The Weeknd’s fund.  

Claim your Souvenir NFT

For more information on The Weeknd’s After Hours Til Dawn global tour, sponsored by Binance, please visit

Further Reading

Risk Warning: The information in this article should not be construed as investment or financial advice. Please do your own research. NFTs are not regulated in most countries, however, please ensure you are permitted to access our Binance NFT Marketplace based on your circumstances. For further details, see the Binance NFT Terms and Conditions, our Terms of Use, and Risk Warning.