The Weeknd Global Tour: Powered by Binance
Main Takeaways
The Weeknd’s After Hours Til Dawn tour, in partnership with Binance, is the first global concert tour powered by Web3.
Any of The Weeknd’s fans who attend the global tour can claim an official Souvenir NFT as a way to remember their concert experience.
In celebration of the partnership and in support of our commitment to giving back, Binance has donated $2 million to The Weeknd’s XO Humanitarian Fund, which is administered by the World Food Programme.
Binance is proud to be partnering with innovative, award-winning artist The Weeknd on his After Hours Til Dawn tour. In this article, we look at the announcement of his global tour, the special NFTs we’re working on with him, and explain how Web3 can be used for good, with the partnership raising money for the XO Humanitarian Fund.
The Weeknd is one of the most exciting and creative artists making music today. His last two albums — After Hours (2020) and Dawn FM (2022) — were hugely successful, critically and commercially. Both albums reached no. 1 in more than 10 countries, while After Hours broke the record for the most global pre-adds in Apple Music history, with over one million users pre-adding the album to their libraries prior to release.
After a successful 21-show North American run, The Weeknd’s After Hours Til Dawn tour (in support of those two albums), powered by Binance, is now ready to take on the world.
November 28 marks the official announcement of the tour’s global schedule, with its first shows starting in June 2023. Binance is proud to be partnering with The Weeknd to bring Web3 technology to his fans across the world and help make After Hours Til Dawn the first global concert tour powered by Web3.
Souvenir NFTs and Tour NFTs
Thanks to Binance, any of The Weeknd’s fans who attend the global tour can claim an official Souvenir NFT as a way to remember their concert experience through Web3.
These Souvenir NFTs, created by Binance in collaboration with The Weeknd, exist to help fans make a digital record of their attendance at the After Hours Til Dawn tour, in the same way they might keep and collect ticket stubs or physical concert stickers. It’s a fun and easy introduction to Web3 and blockchain technology for The Weeknd’s fans.
Additionally, Binance and The Weeknd are working on a special Tour NFT collection, which will feature beautiful artwork and a number of surprises. This won’t be The Weeknd’s first foray into the world of NFTs, with the musician having previously sold an NFT featuring one of his unreleased songs.
“As part of the largest crypto community in the world, we are thrilled that so many people around the world will be able to experience the magic of The Weeknd’s tour,” said Binance Co-Founder Yi He. “We feel strongly that incorporating Web3 technology into music and entertainment will only enhance the fan experience, and there is so much more to come.”
The Weeknd’s Tour NFT collection is slated for release in 2023 — watch this space for more.
Raising Money for the XO Humanitarian Fund
Once The Weeknd’s Tour NFT Collection is released, a percentage of the sales will go to the XO Humanitarian Fund, started by The Weeknd and administered by the World Food Programme. As a United Nations World Food Programme (WFP) Goodwill Ambassador, Abel Tesfaye (more famously known as The Weeknd) launched the XO Humanitarian Fund to help feed millions of people on the brink of famine.
In celebration of Binance and The Weeknd’s partnership, and in support of Binance’s commitment to giving back — as evidenced by the Binance Charity foundation’s important not-for-profit work — we’re proud to have donated $2 million to The Weeknd’s XO Humanitarian Fund. The cheque presentation took place on November 27 at LA’s SoFi Stadium, where The Weeknd was playing the last night of his North American tour.
“We have incredible momentum as we embark on the second chapter of the tour. The response has been simply amazing and we have the support of Binance to thank,” said The Weeknd. “The global leg will showcase the innovative and creative nature of crypto in a way that hasn’t been done before. We’ll see you out there.”
Click the following links to learn more about NFTs:
For more information on The Weeknd’s After Hours Til Dawn global tour, sponsored by Binance, please visit theweeknd.com/tour.
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