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How To Claim Your Official The Weeknd Souvenir NFT


Main Takeaways

  • The Weeknd’s After Hours Til Dawn tour, in partnership with Binance, is the first global concert tour powered by Web3. 

  • We’re giving away official Souvenir NFTs to anyone who has bought tickets to The Weeknd’s Global Tour (restrictions based on residency apply).

  • Souvenir NFTs help fans make and preserve an official digital record of their attendance of the tour. They also open up the possibility of unlocking autographed merch and gaining access to exclusive, invite-only events.

  • Fans of The Weeknd may be cautious or curious about all this talk of Web3 and NFTs. That’s why we run the Binance Academy, an online portal offering free crypto education to anyone wanting to learn more. 

Binance is proud to be partnering with award-winning artist The Weeknd on his After Hours Til Dawn tour. In this article, we look at how to claim the Souvenir NFTs from his global tour, and explain to fans new to crypto how best to learn about the space.

We’re proud to be partnering with The Weeknd on his global tour and helping to introduce Web3 to his fans across the world. As those who’ve been following the tour may already know, going to the shows means you may qualify for an official Souvenir NFT, thanks to Binance (restrictions based on residency apply).

These official NFTs are a Web3-powered way to preserve the concert experience! Behind the times? Read all about it here. Please note, however, that only those attending the following shows can qualify for a Souvenir NFT (as of March 2023): 

  • Barcelona (Spain)

  • Bogotá (Colombia)

  • Brussels (Belgium)

  • Buenos Aires (Argentina)

  • Guadalajara (Mexico)

  • Horsens (Denmark)

  • Lima (Peru)

  • Madrid (Spain)

  • Mexico City (Mexico)

  • Milan (Italy)

  • Monterrey (Mexico)

  • Oslo (Norway)

  • Prague (Czech Republic)

  • Rio de Janeiro (Brazil)

  • Sao Paulo (Brazil)

  • Stockholm (Sweden)

  • Tallinn (Estonia)

  • Warsaw (Poland)

How to Claim a Souvenir NFT

If you have tickets to one of The Weeknd’s shows listed above, you’re in luck — an official Souvenir NFT is waiting for you. But how can you claim it?

Step 1: You will receive an email from Ticketmaster (domain name: with a link and an NFT code to claim your exclusive Souvenir NFT. Select [Claim] and you will be redirected to the claim page. Select [I’m not a U.S resident] to continue.

Codes are being sent in batches, so if you qualify, but have not yet received yours, please be patient. It may be sent out closer to the date of your particular show.

Step 2: Select [Log In / Register] to log into your Binance account. If you don’t have an account yet, follow the sign-up instructions; there is no additional fee if you sign up to claim your NFT. To receive your NFT, please ensure you have already completed Identity Verification for your account.

Step 3: The NFT code should be automatically entered. Otherwise, you can find it in your Ticketmaster email and enter it manually. Read and accept the NFT Terms of Use and select [Claim NFT].

Step 4: Now that you’ve successfully claimed your NFT, it will be distributed to your account instantly. Select [Share with friends] to share the NFT to your social media account.

Step 5: To view your NFT, select [Check your NFT Wallet], and you will be redirected to your Binance NFT account. If you haven’t completed Identity Verification for your account, you will be prompted to do so before you can view the NFT.

Please note that each account is limited to one Souvenir NFT; these NFTs are available while supplies last. If you bought multiple tickets, you may share the corresponding redemption codes with other attendees who did not receive one. We look forward to seeing you at the tour!

Souvenir NFTs Explained

If you’re new to crypto, you may be wondering what these Souvenir NFTs are all about. What is an NFT, anyway? Well, an NFT (non-fungible token) is a type of digital asset that’s unique and cannot be replaced by any other identical item. In short, they are tokens that represent the ownership or authenticity of a unique piece of digital content.

In the case of the Souvenir NFTs created by Binance in collaboration with The Weeknd, these tokens help fans make and preserve an official digital record of their attendance of the tour.

Essentially, it’s a 21st century version of keeping ticket stubs or physical concert stickers as memories. It can also be a fun and easy introduction to Web3 and blockchain tech, and unlock exclusive access to more of The Weeknd!

Learn About Web3 and Crypto for Free

“We have incredible momentum as we embark on the second chapter of the tour. The response has been simply amazing, and we have the support of Binance to thank,” says The Weeknd. “The global leg will showcase the innovative and creative nature of crypto in a way that hasn’t been done before. We’ll see you out there.”

If you came here primarily as a fan of The Weeknd rather than as a Binancian, you might still be cautious regarding all this talk of Web3, crypto, and blockchain. Indeed, it’s always best to do your own research (DYOR) and make up your own mind before embracing something that seems foreign and complex. But where should you start?

Here at Binance, we believe knowledge should be for everyone. This is why we run the Binance Academy, an online portal offering free crypto education to anyone wanting to learn more. There are a number of courses you can take that cover all the basics – at no cost. Dim those blinding lights and start your crypto journey today!

Claim your Souvenir NFT

Further Reading

For more information on The Weeknd’s After Hours Til Dawn global tour, sponsored by Binance, please visit

Risk Warning: The information in this article should not be construed as investment or financial advice. Please do your own research. NFTs are not regulated in most countries, however, please ensure you are permitted to access our Binance NFT Marketplace based on your circumstances. For further details, see the Binance NFT Terms and Conditions, our Terms of Use, and Risk Warning.