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Binance Launches Fanverse of Brasileirão Assaí, Brazil's Largest Football League


By participating in challenges, fans can accumulate points and swap them for game tickets, official autographed shirts and balls, in addition to other unique experiences.

Main Takeaways

  • Binance and the Brazilian Football Confederation (CBF) have just launched the Fanverse of Brasileirão Assaí, an interactive platform for the main championship in the country.

  • Fans will have the opportunity to take challenges in every round of the 2023 championship, each granting points that can be accumulated and exchanged for exclusive rewards.

  • The activities are available to all levels of football knowledge. The more fans engage, the more points they can earn.

Binance, the world's leading blockchain and cryptocurrency infrastructure provider, and the Brazilian Football Confederation (CBF), the largest football entity in Brazil, launched the Fanverse of Brasileirão Assaí, an interactive platform for the main championship in the country. 

In the league's Binance Fanverse, football fans will have the opportunity to complete different challenges and accumulate points that they can swap for exclusive prizes, such as official autographed shirts and balls and experiences in the arenas of their loved clubs.

Earn Rewards With the Binance Fanverse of Brasileirão Assaí

Participants will have the opportunity to take part in several challenges in every round of the 2023 championship, each one granting a specific number of points that can be accumulated and exchanged for rewards. The more fans interact on the platform and the Brasileirão website, the more points they can earn.

Participants can earn points by engaging in a variety of activities designed for all levels of football knowledge:

  • Register: Fans can already earn points when signing up for the Fanverse. Signing up and completing the identity verification process (KYC) will give fans even more points.

  • Build your team: Earn points by inviting friends to join the Fanverse.

  • Brahma Match Prediction: Fans can test their ability to guess game results.

  • I'm In the Game: Earn points by checking in and watching matches, regardless of where you are.

  • Worth Investing: A voting poll on one of the four young players that stood out in the games round during each month. The player with the most votes wins a trophy, while fans earn points to their Fanverse account.

  • Crowd Gathering and eFootball: Fans can earn points by creating a quiz, answering someone else's quiz, or when a friend answers their quiz.

The Binance Fanverse allows Brazilian football fans to have an even more intense experience with the Brasileirão Assaí championship in each game round, be closer to their teams, and collect unique rewards. The platform release comes after the launch of the NFT Season Pass, which happened earlier in April this year. The NFT Season Pass can be requested for free on the Brasileirão Assaí website and on the NFT Season Pass page for the Brasileirão Assaí 2023 on Binance.

Participants of the Fanverse will have access to a gift catalog where they can redeem a variety of rewards such as tickets for matches, packages that combine tickets with exclusive experiences in the clubs' arenas, official balls autographed by football legends, jerseys autographed by the clubs’ players, and more. Fans can also get discounts on CBF Academy’s School of Management courses and will be able to purchase mystery boxes with unique collectibles.

Guilherme Nazar, general manager for Binance in Brazil, said: "The blockchain technology, or just crypto as we speak informally, has enormous potential to improve people's lives, from access to financial services, as well as the opportunity to live experiences that until then were non-existent or distant from people, which can bring them closer to the sport they love, their clubs, and the athletes they admire. We believe this technology brings undeniable benefits to people and businesses, especially in developing countries."

To collect points and exchange them for unique Brasileirão Assai items and experiences, it is necessary to:

  • Open a Binance account. 

  • Complete the identity verification process (KYC).

  • Request the first exclusive NTF of the league on the Binance platform. Such NFT is the passport to access the Fanverse. 

Afterward, fans can access the Fanverse or the Brasileirao Assai website to participate in the activities, collect points and exchange them for the items available in the rewards catalog.

What Is an NFT?

A non-fungible token (NFT) is a type of asset stored on the blockchain and usually represents something unique, collectible, and that cannot be copied. Examples of NFT include the image of a painting, a song, virtual land, and game skins, to cite only a few. 

These tokens have drawn more attention in recent years, being considered a new form of experiencing and owning art. A Deloitte survey shows that transactions with these assets reached US$ 2 billion in 2022 alone.

In sports, they can be used to unlock real-world experiences, such as access to exclusive images, behind-the-scenes team conversations, and closer connection with specific players.

Why Do I Need to Verify My Identity (KYC)?

Know Your Customer (KYC) is a mandatory process to check and verify people's identities in order to prevent money laundering and other illicit financial activities. These checks also increase security for users and their assets. Brazilians can complete their identity verification with basic government-issued documents and proof of address.

About CBF and Brasileirão Assaí

The Brazilian Football Confederation (CBF) aims to lead, promote and encourage the sporting practice of football in Brazil. It does this through managing the Brazilian National football teams and organizing the structure of Brazilian football in national, professional, and grassroots competitions of both genders.

The CBF Competitions Board holds more than 2,500 matches in its season, distributed across the five regions of the country, which is a world record.