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The Weeknd and Binance Partner for the World’s First Crypto-Powered Tour

2022-06-02

We are incredibly excited to announce that innovative, multi-award-winning artist The Weeknd is partnering with Binance for his "After Hours Til Dawn" world tour. 

The visionary artist is teaming up with Binance to bring to life the world's first concert tour powered by crypto! The tour, which kicks off on 8 July 2022, will provide fans with an exclusive Web3 experience featuring tour-based NFT collections alongside co-branded tour merchandise, created in a collaboration between Binance and HXOUSE, a think-center and community incubator for creative entrepreneurs.

“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge,” said The Weeknd. Earlier this year, the record-breaking artist, a United Nations World Food Programme (WFP) Global Goodwill Ambassador, launched the XO Humanitarian Fund to support the WFP's mission of lifesaving hunger operations around the globe. To celebrate the tour's launch, Binance is donating $2 million to the fund, which the World Food Program USA administers.

The Weeknd and Binance are creating a specially designed NFT collection, with five percent of its total sales donated to the XO Humanitarian Fund. The Weeknd added, “It made perfect sense to work together, and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto, and I think this is just the beginning."

Alongside the exclusive NFT collection, attendee’s virtual ticket stubs can also gain access to commemorative NFTs, which will provide unique experiences for fans.

“We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a new avenue,” said Binance Co-Founder Yi He. “Crypto is community-centric, and we believe this partnership embodies that, including empowering local artists and giving back through a mainstream platform.” 

Binance.US is the official sponsor of The Weeknd’s tour in the U.S. and Binance.com for the global portion of the tour.

WFP does not endorse any product or service.