Binance Announces the Appointment of Min Lin as Head of Latin America
Binance, the world's leading blockchain and cryptocurrency infrastructure provider, is delighted to announce the appointment of Min Lin as Head of Latin America.
In this new role, Lin will lead teams across the region to enhance Binance’s products and services, with a focus on optimizing user experience in this key market.
Lin joined Binance in 2021 as Head of Business Development driving strategic partnerships and initiatives across the globe. Prior to joining Binance, he was an Executive Director in the Global Markets Division at Goldman Sachs based in Hong Kong.
"Latin America is a fast-growing and an important region for Binance. Crypto assets and the technology that underpins them, blockchain, are democratic, inclusive and can generate countless benefits for people who today cannot access the traditional financial system. We see a huge opportunity to help develop platforms, products and services for different industries, both in the physical and virtual world, across the region," commented Lin.
Spending the majority of his formative years in Central America, Lin brings a unique understanding of the region to his new role. His familiarity, honed over years of first-hand experience, enables him to design tailored products, services, and strategic partnerships that closely align with the specific demands of local users.
Furthermore, Lin's work goes beyond regional boundaries - he's invested in enhancing the global growth of the blockchain and cryptocurrency sector, while also striving to foster broader acceptance of these innovative technologies, recognizing their potential to globally benefit society.
On a regional scale, Binance is committed to broadening its educational partnerships and community outreach initiatives across Latin America throughout the year. The goal is not just to extend knowledge, but to empower societies, especially those underserved, by highlighting the opportunities available through blockchain technology and the Web3 landscape.
Binance, committed to bridging the gap between crypto and everyday needs, has been busy across Latin America. They've launched local currency crypto purchasing channels and partnered with Despegar to offer crypto payments for travel in Argentina and Mexico. Binance is also working with payment platforms Credencial Payment and Vita Wallet, and has ventured into sports via the NFT and fanverse of Brazil's Brasileirão Assaí football league.
Purchasing products and services with cryptocurrencies is a growing practice worldwide. According to a study by Deloitte Research, nearly 75 percent of U.S. consumer companies plan to accept cryptocurrency payments by the end of 2023, and 87 percent agree that this will give them a competitive advantage. According to a Mastercard study conducted in 2022, 51 percent of Latin American consumers have already conducted a transaction with crypto assets. In Latin America, crypto as a payment is most used for everyday purchases, led by apparel stores, supermarkets, restaurants and car ride services, Binance research shows.