Binance Announces S.S Lazio NFT Ticketing for the Coming Football Season
NFTs are shaking up entire industries, from arts through sports to entertainment. The Lazio NFT 2022/23 season ticketing will open up new tiers of brand experiences that loyal Lazio fans can only enjoy on Binance. With special collectibles, upcoming events with a focus on the future, and fan privileges, new levels of fandom can be reached. How better could a club reward its fans?
Let’s paint a scenario right now. You are waiting in line to get into Stadio Olimpico for a home game with S.S. Lazio. Now, it’s your turn, but when you reach out for your ticket in your pocket, it's nowhere to be found. Right there, a mixture of fear, shock, and disappointment all catch up with you. You are being told to step out of the line while the attendant continues with other fans. But what if there was a way to solve a situation like this and even get extra fan benefits on top?
Introducing NFT Ticketing: Bringing Fans Closer
Web 3 and blockchain have brought us a lot of innovation, such as the concept of non-fungible tokens (NFTs). NFTs are tokens, which are kept on a blockchain network – making them impossible to be forged or duplicated – therefore they give us the ability to tokenize assets like artwork, collectibles, or real estate. NFTs serve as proof of ownership and provide new levels of authenticity.
NFT tickets are digital assets that save your entry information to an event. While providing storage and security for fans, these new digital tickets also give their holders access to all other exclusive benefits of the event, which would otherwise be hard to manage and distribute with a traditional ticketing system. Using the NFT technology in event ticketing brings teams, players, and organizers closer to fans through security, a better user experience, and more meaningful brand and event experiences.
Read more on NFT Ticketing and its benefits for the crypto community and beyond.
The Undisputable Role of NFT Ticketing in Sports Events
It’s easy to recognize how NFT Tickets can be the perfect ‘remedy’ for the scenario described above, where fans are denied entry to watch their favorite team play – in the absence of a physical ticket. Nevertheless, NFTs hold a lot more potential for fans beyond such solutions. In fact, this technology can be applied to any offline or online event requiring attendance and validation of ticket ownership. It can also be extended to special and limited events for a sense of exclusivity.
Teams that are confident in their ticketing system can also add extra benefits to further engage and incentivize their fans beyond ticket purchases. Some of these fan privileges could include merchandise launches and discounts, rallies, exclusive live interviews, special airdrops, giveaways, and limited digital collectibles. Other benefits might be exciting club experiences or access to private training sessions, which have been out of reach for most fans in the past.
Traditional ticketing systems have a lot of challenges. And where these problems lie, also lay the solutions that NFT ticketing provides. Common challenges include:
1. Lack of control of secondary ticket sales
With traditional ticketing systems, it’s hard to track the sale of match tickets, which can encourage black market activity. Let’s take the ticketing scandal in the 2021/2022 UEFA Europa League Quarter-Final match between F.C. Barcelona and Eintracht Frankfurt, for example. Barcelona was playing at home in Camp Nou, but somehow, Frankfurt (the away team) had over 6x more fans than expected in Barcelona’s stadium.
It was later found out that while only 5,000 tickets were given out to Frankfurt fans, over 30,000 ended up in the stadium that night. This incident was heavily blamed on the black market sale of match tickets by said “home” fans. Barcelona lost that match and crashed out of the competition. Whether this was due to the ticketing scandal or not, we can all agree that equal fan presence could have played a huge role, and this could have been achieved via a unique and certified digital ticketing system, like the ones that use NFT tickets.
2. Ticket forgery affecting revenue and reputation
Still, on the Barcelona ticketing scandal, one could possibly guess that some or most of those 30,000 tickets for the Away Frankfurt fans must have been forged tickets. Ticket forgery has become so advanced these days that fake tickets are almost identical to real tickets, even when they have QR codes. Ticket forgery hurts club revenue and reputation. It’s a scam that affects the finances of a club and offsets the balance in a club’s event; fans who love their club should also be concerned about this.
Let’s also consider unaware fans who bought such fake tickets but would be caught. The frustration from loss of their money and being denied access to the game can create a huge distrust in club events. With NFT ticketing, such incidents can easily be prevented, with no disruptions or unpleasant surprises when it comes to team revenue, club recognition, or the overall fan and event experience.
3. Slow production and validation processes
Printing and distributing thousands of tickets takes a lot of time, effort, and resources, and it even takes more time to validate these tickets on the day of attendance. Yes, you could argue that QR code readers and other tools have eased the process, but there is still room for improvement when it comes to stadium access, in-stadium orientation, and logistics.
Besides, one also must consider the fans who often stand in queues for hours just for their turn to get their tickets to be validated in this traditional ticketing method. A huge advantage of the blockchain is that transactions are already validated and stored. All fans need to do on match day is to open their Binance fan profile’s ticket page from their mobile and show their pre-claimed NFT tickets, in combination with their identity document. This makes admittance a lot faster when compared to traditional ticketing.
4. Ticket loss and damage
Let’s accept it: humans aren’t always great at storing physical belongings. From vaults to the use of online accounts, we have always sought inventions that help us better store things—tickets being no exception. As discussed, a piece of paper can seem impractical and easy to lose. But what if there was a way to store this information, and all your match tickets, forever on the blockchain. This is where NFT ticketing comes into play.
There are countless limitations of traditional ticketing and brave new applications of NFT ticketing in sports events. After all, anywhere there’s a problem lies an opportunity for a solution. Once purchased physically or digitally, tickets to such events can be minted on a blockchain by the fans themselves. Fans who get these tickets will only have to show ownership of tickets digitally on their phones. This technology can also facilitate the secondary sale of tickets and give teams the ability to track the price and distribution of these tickets between “ticket holders” in the secondary marketplace.
Unveiling NFT Tickets on the Binance Fan Token Platform
S.S. Lazio fans can now start the new 2022/23 season with cutting-edge NFT tickets. The LAZIO Fan Token partnership, launched in October 2021, is now arriving at its next step – where Binance will be launching NFT single and season tickets starting this July. To further enhance the fan experience, Lazio’s NFT tickets come with extra benefits for the Binance Fan Token community, including discounts, giveaways, and experiences that will make the coming season a true highlight for all S.S. Lazio Fans.
Beyond exploring new channels and ways to provide fans with tickets and stadium access, NFT tickets are here to introduce a new tiered fan experience on the Binance Fan Token Platform! This will be a way to rank and reward loyal fans with even more exclusive benefits. We want fans to experience the perks of this technology with the club and get extra benefits, privileges, access to special experiences, token giveaways, and limited collectibles. We believe the best experience goes way beyond the club events in the stadium. It’s more about having special moments with each fan. This is what we love about the game, and what Lazio is offering its fans in collaboration with Binance.
Here are some benefits of the Lazio NFT Season Ticket:
Exclusive Stadio Olimpico access to home games during the 2022/23 season;
10% Lazio store discount on any item;
20% ticket discount on Europa League matches;
LAZIO Fan Token giveaways for loyal fans;
Digital ticket collections to preserve your best memories on the blockchain;
Exclusive access to Lazio merchandise;
And access to many more money-can’t-buy experiences to be hosted by S.S. Lazio.
Once fans purchase their single and season tickets online or in-store, they can claim their corresponding NFT Tickets for free. New users will need to register an account on Binance and, once logged in, Lazio NFT Tickets can be claimed via the Binance Fan Token platform. Methods of NFT ticket redemption include:
Scanning the QR code on the PDF tickets;
Scanning the QR code in-store and providing your personal information;
Claiming via social media.
Conclusion
With all its benefits and applications, NFT ticketing has a good chance of revolutionizing sports ticketing. These digital passes will bring fans closer to their teams through an innovative and unique connection. Just like sports cards, digitizing sports tickets as NFTs could be a new form of collectibles that fans will really value.
S.S Lazio will be opening its 2022/23 season by engaging fans in a brand new way and providing them with a more meaningful brand experience. Loyal club fans can now start the new season with digital tickets and exclusive added fan benefits.
NFT tickets also hold major potential in helping teams organize events faster, leverage the authenticity of ownership that these digital tickets provide, reduce ticket forgery, and provide security for fans by lowering the risk of loss and damage. By adopting this technology, teams can extend the event experience for their fans and create a stronger connection with them in the future.
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