Binance Becomes the Official Sponsor and Payments Provider of Festival Cordillera 2023
The event will be the first of its kind in Latin America to enable cryptocurrency payments through Binance Pay, both for tickets and purchases made at the event.
Binance, the world's leading blockchain and cryptocurrency infrastructure provider, announces that Binance Pay will be the official payment method of Festival Cordillera, the annual event where Latin rock is experienced at its best as the hottest Latin American bands descend on Bogota, Colombia.
This year, Cordillera will be the first fully cashless festival in Latin America thanks to enabling crypto payments with Binance Pay. Festival goers will be able to use crypto for the purchase of tickets, food, beverages, and other services, both online and on-site, during the two-day event that will be held on September 23 and 24 at the Simon Bolivar Park.
"Binance means evolution, avant-garde, technology. Its association with Festival Cordillera means that live entertainment reaches another level. It is inclusive, versatile, and adapts to what attendees and fans need," said Luz Angela Castro, director of Ocesa Colombia, the concert promoter behind the festival.
Daniel Acosta, general manager of Binance for Colombia, Central America and the Caribbean, noted: "Committed to the development of the crypto industry and bringing its benefits to the daily lives of Colombians, Binance celebrates this partnership with Festival Cordillera. It will allow us to bring innovation in a tangible way through Binance Pay to the thousands of music lovers who gather every year at this emblematic music event in Bogota".
This year, Binance will offer an exclusive 10% discount to the first 200 users who purchase their tickets with Binance Pay. In addition, there will be rest areas, cashless recharge zones, and activities for all Binance users to win official swag. Those using Binance Pay to recharge their wristbands will also receive exclusive benefits at bars.
Festival Cordillera, which this year expects more than 60,000 people in attendance, is a musical and cultural event that takes place annually and has become one of the most iconic venues for Latin American sounds. The festival celebrates the diversity and richness of Latin American music, bringing together renowned artists and emerging stars on one stage.