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Former J.P. Morgan Chase Exec and State Street Legal Counsel Joins Binance to Lead Europe/LATAM Growth, Institutional Business


The global blockchain ecosystem and company behind the leading cryptocurrency exchange, Binance, today announced its new hire, Josh Goodbody. Goodbody joins as Director of European and Latin American Growth and Institutional Business where he will lead regional growth and develop Binance’s institutional markets in these regions. 

Goodbody brings a seasoned background in legal and regulatory affairs, institutional business development and strategic market development within the fintech, digital assets and financial markets industries. Goodbody will focus on growing innovative products tailored to retail and institutional users alike for Binance’s European and Latin American markets. 

“We are excited to welcome Josh [Goodbody] to the Binance family and look forward to his integral role in strengthening our presence and growth in the European and Latin American markets,” said Binance CEO Changpeng Zhao (CZ). “He comes with a strong background in traditional finance, building products and services that combine the utility of traditional finance and transformative power of blockchain technology.”

Prior to joining Binance, Goodbody was Head of Europe and the Americas at Huobi where he helped established its Global Institutional Business department--bringing on more than a thousand institutions--and introduced its products and services to a global audience as well as successfully creating regulated businesses in new jurisdictions. Goodbody also brings an experienced background as a financial markets lawyer, providing counsel to institutions such as J.P. Morgan, Credit Suisse, and State Street. 

“Europe and Latin America are key growth markets for Binance and the larger blockchain and cryptocurrency industry,” said Yi He, Co-founder of Binance. “Josh will further establish our local footprint in these markets, supporting business and institutional growth globally and advancing the freedom of money to better serve the people in these regions.” 

“I am humbled to join a team that shares the same guiding philosophy that democratizing money can make a significant impact in people’s lives and the opportunity to be part of this journey with Binance during a pivotal time of growth,” said Josh Goodbody, Director of European and LATAM Growth and Institutional Business at Binance. “Binance has demonstrated its ability to bring cutting-edge products and services at a rapid pace, which provides a strong foundation of trust to drive further growth in regions throughout Europe and Latin America.” 

About Binance 

Binance is a blockchain ecosystem comprised of several arms to serve the greater mission of blockchain advancement and the freedom of money. Binance Exchange is the leading global cryptocurrency exchange by trading volume, with users from over 180 countries and regions. The Binance ecosystem is also comprised of Binance Labs (venture capital arm and incubator), Binance DEX (decentralized exchange feature developed on top of its native, community-driven BNB Chain blockchain), Binance Launchpad (token sale platform), Binance Academy (educational portal), Binance Research (market analysis), Binance Charity Foundation (blockchain-powered donation platform and non-profit for aiding in sustainability), Binance X (developer-focused initiative) and Trust Wallet (its official multi-coin wallet and dApps browser). For more information, visit: