Binance-backed Travala.com Partners with Tripadvisor’s Viator for Booking 400,000 Tours & Activities with Crypto

This strategic partnership makes more than 400,000 experiences – including activities, attractions, events, and tours – bookable with BNB, BTC, and more than 30 other cryptocurrencies.

Travala.com, the Binance-backed, blockchain-based travel booking platform with over 3 million travel products in 230 countries and territories covering 90,124 destinations, entered into a strategic partnership with Tripadvisor’s Viator, the leading resource for tours and activities worldwide.

The partnership, which follows recent partnerships with Booking.com, Expedia, and Agoda, bolsters Travala.com's product suite and cements the platform as one of the world’s largest online travel agencies (OTAs). With over 3 million travel products now available globally, the partnership also marks another significant step in the company’s promise to bring cryptocurrency mainstream via the travel industry.

Backed by industry giant Binance, Travala.com enables users to book hotels, homes, flights, and now tours and activities using more than 30 different cryptocurrencies – including BNB, Bitcoin (BTC), Ethereum (ETH), and AVA, Travala.com’s native cryptocurrency – in addition to traditional payment methods. 

With direct access to more than 400,000 bookable activities, travelers can easily discover and book incredible experiences with Travala.com’s Best Price Guarantee.

Juan Otero, Travala.com CEO, said, “We’re thrilled to partner with another travel giant to offer our users an extensive choice of tours and activities. This strategic partnership also makes Travala.com one of the largest OTAs in the world in terms of the number of travel products available, which now includes a range of unique travel experiences.”

The tours and activities segment, estimated to be worth over $150 billion, represents 10% of the global travel market and is the third-largest travel segment in the travel industry after flights and accommodation. The segment is also one of the fastest-growing in the industry, with TripAdvisor, Airbnb, and Expedia all making significant investments and inroads in tours and activities.

Tripadvisor’s Viator remains the most extensive online booking site for tours and activities in the world. Now, Travala.com’s users will be able to take advantage of this integration to book any of Tripadvisor’s Viator listings.

Since its inception in 2017, Travala.com has secured several partnerships with travel giants to offer a one-stop-shop solution for its users while also facilitating more ways for consumers to book travel with cryptocurrencies. 

As a crypto-native startup, Travala.com is in a strong position to provide value add in the burgeoning OTA market, which is expected to exceed 10% CAGR to generate revenue in excess of $1 trillion by 2023, according to a 2019 report from Market Research Future.