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Binance Launchpad Announces its First Project Providing Prime Brokerage Services for Global Crypto Trading and Asset Management ‘Troy’


Binance Launchpad––Binance’s token launch platform for transformative blockchain projects––has announced support for its 11th project of the year, Troy––a global prime broker specialized in crypto trading and asset management. Troy’s token sale on Binance Launchpad will follow an updated lottery format and a ticket claim period that will begin on December 3, 2019 at 06:00 UTC. 

Troy is focused on institutional clients and professional traders, providing them with various products such as spot and margin trading, derivatives, staking, settlement and custody services. Using a single interface, Troy provides its clients access to an aggregated liquidity from crypto exchanges available on the platform as well as sophisticated market analyzing tools, including social and media data. Troy’s team has already integrated more than 30 crypto exchanges and over 500 cryptocurrencies.

Binance Launchpad continues to introduce the most innovative projects from various fields to our community. Launchpad has supported projects and its token sales from the DeFi, blockchain infrastructure, gaming and AI space. Now, we want to give our users an opportunity to participate in the development of Troy’s unique and robust prime brokerage service for the industry. There has been a limited amount of crypto trading infrastructure products with a deep understanding of institutional practices. Troy has risen to be a key player that provides institutional applications that is able to facilitate the access of professional traders to the cryptocurrency world,” said Binance CEO and Founder, CZ (Changpeng Zhao).

Troy aims to redefine trading by offering the best all-in-one prime brokerage solution that will meet the extensive demands in the crypto space while catering to institutions alike. Binance Launchpad is the first step in forging a brilliant strategic partnership and maximizing trading efforts in the fast-evolving crypto market. Binance and Troy share the same commitment to delivering the best possible financial infrastructure for digital asset trading with services that coexist for both crypto and institutional traders,” said Troy Co-founder, Kira Sun. 

Troy team is also building a new blockchain protocol, called Troy Network, for trading and settlement of crypto assets. It will combine a high-level of security in public blockchains along with high scalability from state channel technologies.  

Binance Launchpad continuously adjusts its system to provide additional features and improvements in the best interest of its community. In previous projects, Binance has begun to split and offer airdrops for Launchpad projects tokens to all participants who do not have a winning ticket. In addition, a pool of 10,000,000 TROY tokens (approx 50,000 USD) will be equally split and airdropped to users with account verification from an eligible country or region who did not claim tickets, but held at least 50 BNB.

Learn more about Troy in Binance Research’s in-depth report:

Stay tuned for the latest updates via Twitter at @Binance and Troy’s official Telegram: and Twitter:

About Troy

Troy is the global prime broker specialized in crypto trading and asset management. It provides crypto brokerage services for institutional clients and professional traders with products including spot & margin trading, derivatives, data, custody, lending and staking in one account. Troy aims to build a suite of broker-to-broker network and ecosystem, and extend this system to other applicable scenarios.

About Binance Launchpad

Binance Launchpad is the exclusive token launch platform for entrepreneurs to bring the most transformative crypto projects to life, with the help of Binance users around the world. Projects accepted to launch on Binance Launchpad will have greater access to resources and support from across the Binance ecosystem.

About Binance 

Binance is a blockchain ecosystem comprised of several arms to serve the greater mission of blockchain advancement and the freedom of money. The Binance ecosystem is comprised of Binance Exchange (the leading global cryptocurrency exchange), Labs (venture capital arm and incubator), Launchpad (token sale platform), Academy (educational portal), Research (market analysis), Charity Foundation (blockchain-powered donation platform and non-profit for aiding in sustainability) and Trust Wallet (Binance’s official multi-coin wallet and dApps browser), as well as BNB Chain, a blockchain software system developed by Binance and the community. For more information, visit: