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Binance NFT: Everything You Need to Know About The June 24 Launch

2021-06-21

Main Takeaways

  • The Binance NFT marketplace launches this Thursday, June 24

  • The first “Premium Event” auction, titled ‘Genesis’, will feature newly digitized NFT artwork from Salvador Dali and a tribute to Andy Warhol’s original works. 

  • Explore artwork from the “100 Creators” program, which features NFT content from regional talents. 

  • Unbox rare ‘tokidoki’ characters as part of Binance NFT’s mystery box offerings, plus win limited edition NFTs just for signing up! 

Here at Binance, we can’t wait to introduce you to Binance NFT, our upcoming marketplace for NFTs and digital collectibles. Set to launch this Thursday, June 24, Binance NFT will feature exclusive collectibles and can’t-miss content from some of your favorite artists and creators. 

We worked hard to deliver what we think will be the ultimate, no-compromise NFT experience you’ve been waiting for. Whether you’re an avid collector, creator, or new to NFTs, there’s something for everyone. Here’s everything you can expect from the first week of launch. 

Legendary artists. Revolutionary art. Inside the extraordinary ‘Genesis’ collection. 

To celebrate the launch of Binance NFT, we’re paying homage to pioneering artists Andy Warhol and Salvador Dali, whose innovative approach to art mirrors the spirit of today’s NFT landscape. NFT technology has revolutionized the world of art for good, bringing the concept of digital ownership to life for the very first time. As a fitting tribute, we’re kicking off the launch of Binance NFT with a collection that brings together two of the most celebrated artists of all time. 

As part of our first “Premium Event” auction, the ‘Genesis’ collection will feature two iconic artworks: Three Self-Portraits and Divine Comedy: rebeget. Helen Hai, the Head of Binance NFT, says “Binance shares similar values as ‘Genesis’, revolutionizing the fintech space with blockchain technology and crypto, paving the ways as a blockchain pioneer leader, just like how ‘Genesis’ auction will do the same for the NFT industry.”

The auction for the ‘Genesis’ collection starts on June 24 at 10AM (UTC +8), and will last for a period of 5 days. 

Three Self-Portraits by Andy Warhol 

The 3 portraits series are Nirvana, Vitality and Harmony.

As a leader of the Pop Art movement, Andy Warhol introduced the art world to silk screening, a commercial printing technique that allows designs to be easily reproduced. Three Self-Portraits is an iconic example of this technique, featuring striking renditions of the artist in stark colors. Though the three self-portraits are ultimately comprised of the same image, each rendition (titled Nirvana, Vitality and Harmony) features a unique texture and color, lending the self-portraits their own individual flair. 

Warhol’s introduction of mass production techniques to visual art has foreshadowed today’s digital world, where content can be easily copied, downloaded and reshared. Just as Warhol changed the perception of value when it came to reproducible artwork, NFT technology has forever changed the way we assign value to digital art. With Three Self-Portraits, we pay tribute to Warhol’s pioneering work with a community artist’s tribute to Warhol’s original artwork. This recreation series will be available on June 24 at 10 AM (UTC +8), with an exclusive run of 100 NFTs. The winner will also receive the physical art piece shipped by Apenft.

Divine Comedy: rebeget by Salvador Dali 

The Divine Comedy NFT featuring the bitcoin symbol

Dali’s Divine Comedy: rebeget was originally commissioned in 1965 by the Italian government to commemorate the 700th anniversary of famed poet Dante Alighieri’s birth. Dante’s Divine Comedy is one of the most recognizable works of literature in the modern world, and Dali’s watercolor illustrations pay tribute to the journey depicted in the Divine Comedy. 

As a precursor to Renaissance literature, the Divine Comedy has influenced countless artists and helped shape the modern world of art. 2021 marks the 700th anniversary of Dante’s death. To commemorate this anniversary, Binance NFT is offering a digitally recreated version of Divine Comedy: rebeget as an NFT. 

The Divine Comedy NFT features blockchain elements, including the bitcoin symbol, the Binance logo and CZ’s signature in the artwork itself (which can be seen only when zoomed in), as a nod to the foundational impact Binance NFT hopes to have on the world of NFTs. 

The 5-day auction for the ‘Genesis’ collection, which includes Divine Comedy: rebeget and Three Self-Portraits, starts on June 24 at 10AM (UTC +8). 

Unboxing mystery NFTs: Unlock special ‘tokidoki’ x Binance NFT mystery boxes

At launch, Binance NFT will feature our first series of “mystery boxes”, a fun new way for users to unlock special NFTs. “Mystery boxes” are guaranteed to each contain one NFT, with contents ranging from ultra-rare, limited edition NFTs to more common collectibles. Users now have an accessible and exciting way to add new NFTs to their collection.  

The first Mystery Box collection to debut will be ‘tokidoki’, which translates to “sometimes” in Japanese, an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand with over millions of physical tokidoki sold worldwide, and most recently 110,000 digital tokidoki sold out in minutes. 

Our first “Mystery Box” collection features 16 collectible ‘tokidoki’ characters, including 3 Binance characters which can only be obtained in our first “Mystery Box” drop, made available exclusively through NFKings Productions on Binance NFT. Since its 2005 debut, ‘tokidoki’ has become an internationally recognized and iconic lifestyle brand, with millions of figurines sold worldwide. Get your first “Mystery Box” starting at 8PM (UTC +8) on June 24. 

Explore new perspectives with NFT content from our “100 Creators” program 

Recently, we announced our “100 Creators” program to spotlight local talents from around the world. Users will be able to browse NFT content starting on launch day, with additional works to be listed during the first week of launch. 

Creators releasing NFTs under the 100 creators program will be periodically releasing their NFTs on our marketplace. Follow your favourite creators on social media to make sure you don’t miss out when their NFT drops go live!

The “100 Creators” program debuts as part of our “marketplace” category, which features work from talented artists and everyday creators from around the world. As part of our creator-first approach, Binance NFT offers some of the lowest fees available anywhere, with a nominal 1% processing fee—while creators and artists will receive a  1% lifetime royalty, receiving profits from each NFT sale or trade on Binance NFT Marketplace, no matter how many times the work changes hands. 

Win a limited edition NFT just for signing up, plus other top perks

Binance NFT is the newest addition to our Binance ecosystem of products. To access Binance NFT on June 24, all you need to do is sign up for a Binance account, or log in to your existing account. Users who sign up within the first month of launch and purchase their first NFT will get to take home a limited edition NFT. 

Join our Binance NFT Community on Telegram for the latest news and updates. For artists and creators looking to collaborate, contact nft@binance.com