We are excited to welcome our new U.K. Director Teana Baker-Taylor, who will be developing Binance’s presence in the U.K. and leading expansion across the European region. As Binance institutes its services in these markets, Teana will also focus on government relations and work with regulatory bodies to develop and implement best practices and policies to support compliant operations.
Teana joins Binance with more than 20 years of experience in commercial strategy, regulatory and governance advocacy, marketing, and communications within the digital assets and financial services sector, including Coinfloor, HSBC, Citi, Fiserv and Royal Bank of Scotland. Prior to Binance, Teana served as the Executive Director of Global Digital Finance, an industry body fostering global policy and governance for blockchain and digital assets with policymakers, regulators, and industry participants. In her previous role at HSBC as the Global Head of Client Strategy, she was responsible for driving strategic growth across its Global Banking and Markets and Commercial Banking propositions.
“As Binance strives to better serve our users around the world, we aim to continue developing our global business for local markets with the U.K. being a key market,” said Binance Director of European and Latin American Growth and Institutional Business Josh Goodbody. “Teana's deep experience in financial markets and regulation will further enable Binance to continue to build world-class products and services. We are thrilled to have Teana join the Binance team.”
Within the local market expansion scope, Teana will also focus on new business opportunities and partnerships, lead market strategy, and oversee key operations and marketing efforts in the U.K. Teana leverages her experience in both the traditional finance and digital asset industries to bridge the two ecosystems with shared commercial, regulatory and reputational challenges.
“I am honored to join our industry’s leader organizing the world’s crypto,” said Teana Baker-Taylor. “I’m incredibly excited to be a champion for Binance in the UK and Europe, and I’m looking forward to expanding our brand awareness, growing our user base, and supporting our vision to increase the freedom of money globally.”
Teana joins Binance’s complement of female leaders and executives. She has been recognized as one of the most influential women in fintech globally by Innovate Finance in 2018 and 2019. She was also awarded the Blockchain Leader award in 2019 by Women In Tech.