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Changing the Game: Binance Launchpool Announces More Fan Tokens To Come

We are happy to welcome new Fan Tokens on Binance Launchpool as part of the strategic partnership with Chiliz announced last week.

As part of the second phase of the collaboration, Binance Launchpool users are able to acquire new token rewards in return for staking different tokens. New Fan Tokens from Socios.com for farming on Binance Launchpool will be:

  • The OG Fan Token (OG) is a utility token that gives fans a tokenized share of influence on club decisions using the Socios.com application and services. The token serves as a membership key which allows them to compete for exclusive rewards, club recognition and more. Formed in 2015, OG has played a competitive part in Dota 2. The team, long dominant at the game’s highest levels, became the first and only organization to capture victory in The International twice in 2018 and 2019. Going back to back in the second largest Esports competitions across any game ever held received the world’s attention, and netted the team over $26.6 million in prize money. Now, OG’s ambitions are to create rosters in games outside of Dota 2 and continue growing. OG is a utility token built on the Chiliz Chain, a Proof-of-Authority (PoA) sidechain built on Ethereum.

  • Atlético de Madrid Football (ATM) is a utility token that gives fans a tokenized share of influence on club decisions using the Socios.com application and services. The token serves as a membership key which allows them to compete for exclusive rewards, club recognition and more. Created in 1903 and taking its modern shape in 1947 - the year the club first became known as Atletico de Madrid - the club are owners of no less than 10 La Liga titles and 10 Copa del Rey titles in their native Spain. Internationally Atletico has made themselves heard via three UEFA Europa League titles and three UEFA Super Cups as well. ATM is a utility token built on Chiliz Chain, a PoA sidechain built on Ethereum. 

  • AS Roma Football Club (ASR) Fan Tokens is a utility token that gives fans a tokenized share of influence on club decisions using the Socios.com application and services. The token serves as a membership key which allows them to compete for exclusive rewards, club recognition and more. AS Roma has been one of Italy’s more iconic competitors for more than 90 years. The club’s journey through the annals of its nations the highest league has seen AS Roma capture three Serie A titles in addition to bringing the Coppa Italia home on nine different occasions. ASR is a utility token built on Chiliz Chain, a PoA sidechain built on Ethereum.

Users will be able to stake BNB, BUSD, or CHZ tokens into separate pools, starting from 2020/12/24 at 0:00 AM (UTC) to 2021/01/23 at 0:00 AM (UTC). Binance will then list OG, ATM and ASR Fan Tokens in the Innovation Zone at 2020/12/30 6:00 AM (UTC) and open trading for OG/BTC, OG/USDT, ATM/BTC, ATM/USDT, ASR/BTC and ASR/USDT. 

Previously Paris Saint-Germain (PSG) and Italian champions Juventus (JUV) Fan Tokens were allocated through the Binance Launchpool, generating interest from both football fans and the crypto community.

“Following the success of both PSG and JUV Fan Tokens, we’re excited to add another three partners to Binance Launchpool, and take a further step forward in our vision to tokenize the sports and entertainment industry over the next five to seven years. This new trend will gather pace and mark a new dawn for sports and crypto, as more of the world’s biggest sporting properties create their own Fan Tokens,” said Alexandre Dreyfus, CEO and Founder of Chiliz and Socios.com. “We will be adding many more partners from the sports and entertainment space in the near future who will partake in their industry’s digital transformation and our wider global fan engagement and monetization ecosystem.”

"The traditional sports and Esports industries are more actively exploring and engaging in the world of crypto,” said Binance CEO and Founder CZ (Changpeng Zhao). "Fan tokens have been well-received by our users, and we are happy to work closer with Chiliz to continue providing access to them.”

Chiliz operates Socios.com, a fan influence and rewards platform, which has partnerships with some of the biggest sporting properties in the world. Powered by the utility token $CHZ, Socios.com is one of the most active non-financial, consumer-facing mainstream blockchain products in the world. In just over a year it has been downloaded by more than 370,000 people, over 14 mln Fan Tokens have been sold, and over 700,000 votes registered on the blockchain. 


For more information about, read the in-depth reports on OG, ATM and ASR fan tokens from Binance Research.