🚨 Public chain co-founders stop the industry cold in person: the road-building phase is over; now the most critical question is “what to build, and how will it be seen?”

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👀 On October 3, NEAR co-founder Illia Polosukhin posted and laid out 13 application directions, plus 5 pieces of advice on how to help developers find users. What he’s really saying is that as the technology gets smoother, the bottleneck has moved from “can we build it?” to “who is it for once it’s built?”

📊 The list is very specific. On-chain roles could become “AI electronic pets,” each with its own balance to pay for inference costs, with features like feeding, dressing up, and even hosting battle arenas. On the merchant side, he wants to build a universal checkout component—specifically calling out that the button should be built into Shopify.

🔥 The controversy is right here: one camp says this is real business—industry has poured massive funding into building infrastructure, yet products that ordinary people can actually use are few and far between. The other camp pushes back: “AI pets, prediction encyclopedias” sound exciting—could this just be another round of concept self-hype?

💡 What’s truly worth paying attention to isn’t the 13 ideas themselves, but the fact that he places “distribution” on the same level as technology. Aurora’s Intent Connect lets users use applications without changing wallets or crossing chains.

⚠️ Let me say something a little offensive: almost every public-chain co-founder keeps shouting “we need applications.” But after years of talking, the consumer-grade products that really take off are still the same old familiar faces. Ideas are never in short supply—what’s missing is teams willing to grind relentlessly for a boring need.

👀 So which side are you on: is this “application-first” push a real turning point, or just another narrative with a new shell? Do you believe “build the product first,” or “infrastructure still isn’t ready”? Drop your stance in the comments below 👇

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