The essence of missing out isn’t that you didn’t buy—it’s that every time you manage to convince yourself, “This kind of thing won’t happen again.”

Bome: hundreds of times in three days; Neiro: listed and immediately available; Goat: eating the track leader—every wave makes you think it’s the last one, and the next wave still comes.

The upside above the expected return for memes comes precisely from the illusion of “this time is different.” What actually lets you get to eat isn’t precise prediction, but keeping a small position on the field, and accepting that you’ll never get the fattest slice.

When you feel, “It can’t get more extreme than this,” that’s often when the market is just getting started.