
Binance has introduced new financial product promotion regulations in the UK. Binance has launched a new domain name for UK users and cooperated with compliant third-party companies to promote it legally in the local area.
Previously, another exchange, Bybit, announced its withdrawal from the UK and officially stopped accepting new UK users in October.
Crypto advertising in the UK is regulated, Binance takes the lead in responding
In response to the UK’s new financial product promotion regulations, the exchange Binance has launched a new domain name for UK users: www.binance.com/en-GB.
At the same time, Binance has cooperated with a third-party company, Rebuildingsociety.com (a P2P lending company), to enable Binance to publish marketing and update information in the UK.
According to Binance’s announcement, Rebuildingsociety.com is a company regulated by the FCA (UK Financial Authority) and is an “S21 Approver”, which can provide cryptocurrency market marketing and publish information. This partnership and new domain name represent Binance Compliance’s services in the UK.
Under the new British domain name, the website will only display products and services provided under British regulations, including:
Fiat and cryptocurrency deposits and withdrawals
Spot Trading
Margin trading
exchange
NFT market
Binance Pay
Crypto loans
Launchpad
Services that cannot be provided include:
– Gift Cards – Binance Academy – Research – Feed – Referral Bonuses
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