Musk Shares a Post by DreamWorks Co-Founder: AI Won’t Replace Creativity; the Industry Should Help Set the Rules
On September 23, Musk reposted on X a long article by Jeffrey Katzenberg, co-founder of DreamWorks and a Hollywood producer, discussing AI and the creative industries. The post has garnered 5.37 million views and more than 7,500 likes.
In the piece, Katzenberg said AI is rapidly reshaping the film and animation industry. He predicts that a new generation of AI tools could, within three years, cut the time and costs required to produce top-tier animations by as much as 90%.
In his view, AI is reshaping the creative industry, but genuine creativity still depends on human taste, intuition, and the desire to express—an unbridgeable gap that AI has not yet crossed, because human creations carry subjective thoughts.
He believes AI is good at reasoning, pattern recognition, and optimization, but the unique combination of human taste, intuition, empathy, and expression is the true source of creativity. There remains an essential difference between AI-generated content and human creative work that carries subjective intent.
He also compares the disruptive impact of the current wave of AI animation to the shock felt across the entire industry when the 3D computer animation era at Pixar began with the release of “Pixar 3D” in 1986.
Looking back at past technological shifts such as sound films and computer animation, Katzenberg believes that while new technology will inevitably eliminate some old jobs, it will also expand artistic expression forms and create new creative possibilities.
He further called on Hollywood: rather than simply resisting AI, it should proactively participate in the formulation of AI application rules. He also suggested that AI developers should use creators’ works on the basis of authorization, proper attribution, and reasonable compensation.
He expects that as AI continues to lower the barriers to film production, more films and entirely new narrative formats will emerge. And with Silicon Valley’s new technology tools combined with Hollywood’s creative core, the two together will help define the future of the content industry.
#AI重塑内容创作格局
On September 23, Musk reposted on X a long article by Jeffrey Katzenberg, co-founder of DreamWorks and a Hollywood producer, discussing AI and the creative industries. The post has garnered 5.37 million views and more than 7,500 likes.
In the piece, Katzenberg said AI is rapidly reshaping the film and animation industry. He predicts that a new generation of AI tools could, within three years, cut the time and costs required to produce top-tier animations by as much as 90%.
In his view, AI is reshaping the creative industry, but genuine creativity still depends on human taste, intuition, and the desire to express—an unbridgeable gap that AI has not yet crossed, because human creations carry subjective thoughts.
He believes AI is good at reasoning, pattern recognition, and optimization, but the unique combination of human taste, intuition, empathy, and expression is the true source of creativity. There remains an essential difference between AI-generated content and human creative work that carries subjective intent.
He also compares the disruptive impact of the current wave of AI animation to the shock felt across the entire industry when the 3D computer animation era at Pixar began with the release of “Pixar 3D” in 1986.
Looking back at past technological shifts such as sound films and computer animation, Katzenberg believes that while new technology will inevitably eliminate some old jobs, it will also expand artistic expression forms and create new creative possibilities.
He further called on Hollywood: rather than simply resisting AI, it should proactively participate in the formulation of AI application rules. He also suggested that AI developers should use creators’ works on the basis of authorization, proper attribution, and reasonable compensation.
He expects that as AI continues to lower the barriers to film production, more films and entirely new narrative formats will emerge. And with Silicon Valley’s new technology tools combined with Hollywood’s creative core, the two together will help define the future of the content industry.
#AI重塑内容创作格局
