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Banco del Tesoro bets on Tsunami: marketing with a snout and a digital wallet📊 A hero dog as a brand ambassador Banco del Tesoro decided to end the year with a story that didn’t come out of a boardroom: Tsunami’s story. Once abandoned on the street, the dog went on to join a K9 search-and-rescue team, taking part in emergencies and the response to the pair of earthquakes on June 24. The bank adopted him as an ambassador for its “Come Get a Hug” campaign and as the public face of its position as the country’s first bank to declare itself pet-friendly.

Banco del Tesoro bets on Tsunami: marketing with a snout and a digital wallet

📊 A hero dog as a brand ambassador
Banco del Tesoro decided to end the year with a story that didn’t come out of a boardroom: Tsunami’s story. Once abandoned on the street, the dog went on to join a K9 search-and-rescue team, taking part in emergencies and the response to the pair of earthquakes on June 24. The bank adopted him as an ambassador for its “Come Get a Hug” campaign and as the public face of its position as the country’s first bank to declare itself pet-friendly.
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