According to the announcement from Binance, the company is launching the Global Lifestyle Merchant Enrollment Campaign for the Binance Lifestyle Marketplace, with a prize pool of 5,000 USDT in token vouchers. The campaign begins on 2026-09-16 and continues until all rewards have been claimed. It is open to eligible Binance users who have completed Identity Verification (KYC/KYB) and reside in eligible jurisdictions. The announcement says both direct applicants and referred merchants may participate, and both new merchants and experienced marketplace sellers from other platforms are welcome. Rewards are available through two routes: direct application and referral. For direct applicants, users who successfully complete onboarding as Lifestyle Merchants and meet the stated trading criteria can receive a 100 USDT token voucher. For referrals, eligible users who successfully refer a new merchant to Binance Lifestyle Marketplace can earn a 50 USDT token voucher, while the referred merchant can also receive a 50 USDT token voucher after successful onboarding. The campaign states that rewards are distributed on a first-come, first-served basis according to the order of submitted applications, until the pool is fully distributed.