According to Jin10, rising AI computing demand has pushed storage chip prices sharply higher, and upstream price pressure is being passed on to downstream consumer products. Amazon recently raised prices on several hardware products, including the entry-level Echo smart speaker, its best-selling model in the Echo lineup, from $49.99 to $79.99, and the 16GB base Kindle e-reader from $109.99 to $149.99. Before Amazon's price increases, Apple, Microsoft, and Dell had already responded to cost pressure by raising product prices and reducing standard hardware memory. IDC previously warned that the global memory shortage could last until 2027, and industry forecasts show storage chip prices may peak in 2028 before gradually easing and stabilizing.