In the midst of the whirlwind of bear and bull markets, it is easy to forget that people around the world use crypto every day in simple and practical ways. The “Cryptocurrencies Are Better with Binance” campaign, starting this week, highlights our users and delves into their real-life stories to discover how cryptocurrencies have positively impacted them in revolutionary ways.

To celebrate the launch of the video series, we are delighted to announce the Binance Content Challenge, Your Content is Better!. Based on the campaign theme, we'd love for you to create content that also highlights your story in the industry — how you first heard about cryptocurrencies, how Binance helped you learn about the industry, the products you use the most, what's it about Binance SAFU fund that gives you peace of mind, and why crypto is better with Binance—using a creative touch to bring your story to life.

Themes and rewards

Tailored specifically to content creators, this is a great opportunity for all eligible creators to win up to 1 whole BTC and a share of $500,000 in reward prizes by creating content around the following topics:

  • When did you discover cryptocurrencies and Binance

  • Which Binance services or products do you mainly use and why?

  • A time when Binance products/services positively impacted you

  • Why it gives you peace of mind that all user assets are backed 1:1

  • How Binance impacted your confidence when navigating the cryptocurrency market

  • How you used Binance to solve a problem that traditional financial services couldn't address

  • What you like about the Binance community

  • Why crypto is better with Binance

How to take part:

Step 1:

If you meet the participation criteria, we invite you to participate and see if you have what you need to create the best and most attractive content. Videos will be judged based on key criteria such as creativity, originality, engagement and reach.

In order to participate, participants will need to demonstrate that they have real followers or, in the event that the platform does not display followers, such as a website, participants can submit proof of monthly unique users by completing content submission.

Step 2:

Share your creation on any public social media account or platform using the hashtag #CryptoIsBetter. Complete the content submission here.

The promotion period runs from December 1, 2023, 12:00 (UTC) to December 21, 2023, 23:59 (UTC).

Reward structure

For all eligible creators: Up to 1 BTC in token vouchers per user

Each qualified content creator can earn up to 1 BTC in token voucher categories by creating and sharing original content on the chosen topic (listed above) for the challenge. Binance will evaluate all eligible content submissions based on the evaluation criteria of each reward category. Each content submission must reach a minimum number of 500 impressions to count as eligible content creation.

Creators who do not have a content submission with at least 500 impressions will not be eligible for any rewards from this promotion.

Content quality and creativity

  • A select panel of judges from the Binance team will evaluate all eligible content creations based on their respective content quality and creativity, and will score the overall content submitted by each Binance Affiliate rated "Poor", "Good" or "Excellent" ".

  • Rewards for content quality will be distributed on a first-come, first-served basis. Once the reward set is fully distributed, the content will not receive a low, good or excellent quality reward, but will still be eligible to win the "Best Piece" for the 1 BTC prize.

Score for quality of content and creativity

Reward (in token vouchers)

Total reward pool

Deficient

0 USDT

0

Well

300 USDT

$50,000

Great

500 USDT

$50,000

Best Award

1 BTC

1 BTC

Content Popularity

Binance will measure the popularity of each creator's content, based on the total number of impressions received by all eligible content submitted during the Promotion Period. The more eligible pieces of content there are, the more rewards users will earn based on the total number of impressions of their content submissions.

Number of impressions received by all eligible content creations

Reward (in token vouchers)

< 2,500 impressions

0 USDT

≥ 2,500 impressions

100 USDT

≥ 7,500 impressions

300 USDT

≥ 15,000 impressions

600 USDT

≥ 25,000 impressions

1,000 USDT

≥ 100,000 impressions

3,000 USDT

To consult all the conditions, visit this page.

Risk warning: Investment in crypto assets is not regulated, may not be suitable for retail investors and the entire amount invested may be lost. It is important to read and understand the risks of this investment which are explained in detail here.