On September 15, Musk’s social platform X announced that codes similar to $BTC in posts are clickable—tapping them brings up a price chart and related discussions. Next to that, there is also a “Trade” button; pressing it directly links to order pages on five partner platforms, including Coinbase and Kraken. It has already gone live in the United States. Kraken said that when U.S. users click on the code of any crypto asset, they will be directed to Kraken.
X product engineering director Mridul Singhai said this is to shorten the distance between the “code on the timeline” and “the market itself.” In other words, from seeing a post to jumping into the exchange’s order page, there are only two clicks in between.
Although this feature is currently only available to U.S. users, in Taiwan, if you use the Binance exchange, there is actually a similar mechanism in “Binance Square,” and it can also let creators who write posts share in the transaction fees from user orders.
---
According to Binance’s official explanation, starting from February 2, 2026, all users who have completed identity verification will be able to participate in the “Write to Earn” event.
As long as the poster puts a coin ticker like $BTC or a market widget in the post, once readers click through and complete a trade, the poster can get 20% of that trading fee. The top 30 posters each week can get up to 50%.
And the revenue-sharing mechanism is not limited to spot trading; it also includes leverage and futures. Using the standard user fee rates published on Binance’s official website as an example, assuming you put out 1,000 USDT:
Buy spot: transaction fee 0.1%, about 1 U
Open a 20x futures position: the position becomes 20,000 U, taker fee 0.05%, about 10 U
In addition to encouraging creators, this mechanism also hopes to get more users willing to stay and interact within the Binance ecosystem. But note that the current rule is that readers must place the order within “1 minute” after clicking the ticker for it to count.
---
As for what will happen with X’s “Trade” button design, a similar case actually already played out on X earlier this month.
On September 5, hackers hijacked the X account of Neuralink executive Shivon Zilis and fabricated a story to promote a memecoin called SLINK. When Musk replied with a “💯” under the related post, SLINK’s market cap surged from $500,000 to $82 million within half an hour, then fell back to where it started 45 minutes later.
Internal wallets that positioned early sold at the top, making total profits of more than 4.7 million dollars. But those who rushed in after seeing Musk interact suffered heavy losses. However, back then, buyers still had to copy the contract address themselves and find a place to place the order themselves.
So I think that designing a “Trade” button next to a post, while reducing the number of clicks for users, is more about satisfying the “FOMO desire” of crypto speculators, because it directly leaves you no chance to calm down.
And Binance Square’s “1-minute” rule is actually also meant to reduce the chance of thinking.
Have you ever finished reading some creators’ posts and then immediately made an impulsive purchase?
Feel free to share with me~
⚠️ The above content is for reference only and does not constitute any investment advice.