Family, I continue to write and it’s becoming clearer: the biggest problem in the blockchain gaming industry over the years is not that there aren't strong projects or enough gameplay, but that the entire industry has always lacked a set of 'player civilization structure.' All projects are only focused on their own matters, and no one is willing to rebuild the order, growth, identity, and social relationships of players from the ground up, while YGG is currently the only organization doing this.
Let me first present the most realistic and fundamental conclusion: the real reason blockchain gaming has collapsed has never been a technical issue, but rather that player civilization has never been established. There is no role division, no social hierarchy, no identity continuity, no civilizational trajectory, no value inheritance, no cross-game migration, no social bonds, and no long-term collaboration, so each wave of enthusiasm can only be 'a fleeting moment'; when the players disperse, the ecosystem dies.
What YGG is doing is filling the 'civilizational gap' for the entire industry.
The first thing: on-chain reputation is the first memory system of player civilization. YGG's SBT is not to counter witch hunts; it is to record civilization: what you have participated in, what you have contributed, what you have persevered through, what achievements you have in which games, what roles you have played in the community. In the past, these things would be swallowed by time, but now they are all recorded on-chain. This means that players finally have a 'civilizational trajectory' across games. This record does not belong to a certain game but to yourself.
The second thing: YGG Play is the institutional framework of player civilization. It is not a distribution platform; it is a tool for player institutionalization. Tasks, growth, collaboration, incentives, anti-fraud, player roles, cross-game history, learning paths, and participation thresholds make up a complete set of civilizational institutions. Games retain players through content, while YGG creates long-term value for players through institutions. Institutions outlast projects, which is also the limit of YGG.
The third thing: SubDAO is the urban network of civilization. Players in each region have unique cultures, needs, and behaviors. Traditional guilds stuff all players into one group, while YGG allows players to have their own 'city-level ecology'. YGG SEA, YGG LATAM, YGG MENA, YGG Indo... they are 'player cities' of different cultures around the world. Cities share order but grow autonomously. This is the most stable foundation of player civilization.
The fourth thing: the player class structure is the social order of civilization. YGG players will not remain at the 'ordinary user' level forever. You will evolve from a basic player to an active player, task player, skill player, contribution player, community player, regional node player, all the way to an ecological-level player. This is a 'social class evolution path'. Your status is determined not by your wallet balance but by your contributions, reputation, and participation. For the first time, the value of players is defined by 'behavior' rather than 'wealth'.
The fifth thing: YGG is cultivating not users, but citizens. Traditional blockchain games treat players as short-term users; once the project is over, they are done. But YGG sees you as a long-term citizen: you have identity, rights, obligations, growth, social status, cross-game contributions, civilizational records, and long-term benefits. This is no longer 'playing games', but becoming 'part of a civilization'.
The sixth thing: on-chain identity and player relationships are forming true social bonds. The relationships in traditional blockchain games are one-time; once the task is completed, they dissolve. But in YGG's ecosystem, your interactions, collaborations, task completions, and community contributions with other players will mutually influence each other's reputations. This is an accumulative social relationship rather than a short-term interest relationship. For the first time, players have a way to connect within a 'civilizational community'.
The seventh thing: YGG's economic model is not a reward mechanism, but a civilization incentive. Traditional token incentives are given upon arrival, upon completion, or upon exploitation. YGG's incentive principle is: the greater the contribution, the higher the status, the stronger the reputation, the deeper the participation, the higher the level of civilization, the more tilted the incentives. It does not reward behavior but rewards 'social roles' and 'civilizational contributions'. This is a completely different economic structure.
Finally, I want to express my understanding more straightforwardly: the next round of GameFi explosion will not happen because of a certain popular game or a technological breakthrough, but because of the 'maturity of player civilization'. Games will continue to change, but player civilization is an eternal underlying structure. Whoever masters player civilization will master the future of blockchain games. In the entire industry, only YGG is doing this and has already gone deep enough, fast enough, and systematically.
It is no longer a guild, nor is it a distribution platform. It is a new form of civilizational foundation, an operating system for a player world. Games are the application layer, the chain is the infrastructure, and YGG is the 'social foundation' of player civilization.
Once future blockchain games truly enter the era of large-scale adoption, all games will need player civilization, and player civilization will depend on YGG.
