Chafik Studio and Victoria VR join forces to present their first collaboration at Vivatech. Together they developed a Metaverse store for Demain Beauty, a youthful holistic skincare brand that combines the best of science and nature.
The goal is to create a fantastic, fun, educational and interactive VR experience. Demain Beauty’s spatial identity has been reimagined in the digital world, allowing visitors to enter the heart of the brand’s DNA and enjoy a memorable and unique discovery and purchase experience.
This ultra-innovative collaboration brings together a wide range of professionals: architecture, retail design, set design, narrative design, user experience design, 3D modelling, 3D artists, game design and virtual reality development.
The project was designed and directed by Chafik Studio and developed in partnership with Victoria VR under the guidance of Chafik Gasmi, architect, art director and founder of Chafik Studio. Victoria VR and Chafik Studios met in the middle to create something more powerful in the digital realm.
Join Vivatech, Europe's largest startup and technology event, in Paris from June 14 to 17, 2023. Location: Hall 1, D50.
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