The truly interesting part begins after you launch a small product.

I recently wrote in my newsletter about what happened after I launched CUBE. It’s not one of those “monthly revenue crossed $XX” stories, but a more practical question: who actually found the product, and why did they use it?

If you build products, you’ve probably felt this too: the excitement of launch day is brief. What really gets you thinking is how your first users behave. Where did they come from? What’s different about the ones who stick around and the ones who leave? Which features are they actually using, and which ones did you just assume they’d use?

In Issue 96, I’ve written down all these observations. No spin—just what really happened.

If you’re building an indie product too, or thinking about whether to launch something, this might be worth a read.

👉 https://newsletter.bearliu.com/p/what-happened-after-i-launched-cube