💡 “IT WILL YIELD MUCH MORE THAN BITCOIN” — BUT THE INVESTMENT IS SOMETHING ELSE

What if the investment with the greatest potential return weren’t in a cryptocurrency, stock, or fund, but in knowledge?
That’s the view championed by Edvaldo Santos, Vice President of Research, Development and Innovation at Ericsson in Brazil.
After nearly 19 years at the company, the executive sought to expand his education in strategic finance, capital markets, governance, M&A, and risk management. The idea? To learn how to assess innovation projects not only in terms of technology, but also by their cost of capital, risk, and financial return.
In 2026, he also completed an executive program in Artificial Intelligence for business leaders at MIT, reinforcing a philosophy of continuous learning.
For Edvaldo, investing in knowledge can generate a greater return than traditional investments.

📚 After all, while some assets may rise or lose value, knowledge can improve your ability to make better decisions throughout your career.

💬 Do you believe investing in knowledge can be the best long-term investment?

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