Large fintech technology platforms such as Binance have succeeded in earning the trust of millions of users thanks to its security and innovative services [Airdrop SwissCheese ( SwissCheese x Binance ) a new airdrop on Binance - YouTube]. However, some current marketing strategies—especially major referral campaigns like "Refer & Rise"—have started to produce the opposite effect, damaging the platform’s reputation rather than benefiting it [Airdrop SwissCheese ( SwissCheese x Binance ) a new airdrop on Binance - YouTube].

Here is constructive criticism explaining why these campaigns need a comprehensive rethink:

1. Manufacturing false hope and frustration

When a user sees a banner promising $1,000, they develop a strong burst of enthusiasm [Airdrop SwissCheese ( SwissCheese x Binance ) new airdrop on Binance - YouTube]. But once they go into the details and discover a burdensome requirement such as inviting 200 verified friends, that excitement instantly turns into a feeling of frustration and intellectual deception [Airdrop SwissCheese ( SwissCheese x Binance ) new airdrop on Binance - YouTube]. The platform has no need to generate these negative emotions toward its own brand.

2. Lack of fairness and reinforcing "elitism"

The only true beneficiaries of this mechanism are content creators and influencers who have channels and massive audiences. As for the ordinary, everyday user, they find themselves completely excluded and unable to gain any real benefit—creating a vicious cycle and making small traders feel that their efforts are not welcome.

3. Damaging the general image of crypto

These requirements push some people to turn their accounts into sources of annoyance (spam) for friends and groups by randomly posting referral links. This approach makes the field of digital currencies appear to the outside community like a "multi-level marketing" scheme or a data-gathering tool, which reduces the field’s real technical value.