The Strategy of CEO Saylor: Holding about 846,000 Bitcoins, as the coin price has returned to above 84,000, the unrealized profit from this investment has risen to about $8.75 billion. Just a few months ago, the same batch of holdings was in a floating loss of over $10 billion due to the depressed coin price. Saylor has consistently argued for long-term holding and not relying on short-term cashing out.