so CZ has regained control.

Yi He: The Power Behind Binance Becomes Co-CEO

Big news from #Binance Yi He, the Strategic Mastermind behind Binance’s global success, has been appointed Co-CEO alongside Richard Teng at Binance Blockchain Week Dubai. This is the biggest leadership shift since CZ stepped down in Nov 2023.

Who is Yi He?
1️⃣ Born 1986 in rural Sichuan, China
2️⃣ Started from humble beginnings handing out soft drinks
3️⃣ Co-founded OKCoin & recruited CZ as CTO
4️⃣ Former VP at Yixia Technology, boosted valuation to $3B

Her Binance Journey
🔹 Joined Binance one day before launch in 2017 (without a salary!)
🔹 Created Binance’s Chinese name: “crypto + safe”
🔹 Led marketing, branding, customer service & Binance Labs
Built BNB Chain ecosystem, launched Binance Launchpad & ICO platform
Helped grow Binance to 280M+ global users

Driving Crypto Adoption
🔹 30,000+ Web3 scholarships, many for women in developing countries
🔹 Binance Labs: $7.5B AUM, 200+ portfolio projects, 21x ROI
🔹 Supported projects like Polygon, Certik, Nym, Dune Analytics

Vision as Co-CEO
🔹 Spearhead marketing, product, community initiatives
🔹 Drive global crypto adoption & Web3 innovation
🔹 Partner with Richard Teng on regulatory expansion

Goal: 1 billion users globally
🔹 Industry Recognition
🔹 Bloomberg: “Crypto’s most powerful woman”
🔹 CZ: “Yi He should have been CEO from day 1”
🔹 Shaped Binance’s DNA with community-first culture

Yi He proves that behind every face of a global crypto empire, there’s a strategic powerhouse driving innovation and adoption. Binance’s next chapter is here and it’s led by a visionary.

Congratulations to Yi He on becoming Co-CEO of Binance! A true visionary shaping the future of crypto and Web3 innovation.

@Yi He #BinanceHerYerde